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San Jose, CA Sign Regulations: Window Signs (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Coverage cap
25% of window frame area
Counts together
Permanent and temporary signs combined
Animated window signs
Prohibited
Stock-in-trade rule
Counts if within 12 inches of glass

Summary

San Jose caps window signs, permanent and temporary combined, at 25% of the window frame area per window. Animated window signs are banned, and stock-in-trade displayed within 12 inches of the glass counts as signage too.

A.Window signs, including both permanent and temporary signs, shall not exceed in aggregate sign area twenty-five percent of the window frame area.B.Window signs shall not be animated signs.C.Window signs in conformance with this title shall not reduce otherwise allowed signage.D.Window signs include internal displays of stock-in-trade if the display is located within twelve inches of a window and is visible from a public right-of-way.

Source: SJMC Title 23 Sign CodeView official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 5 Update 3).

Full Breakdown

Municipal Code § 23.02.1060 sets the rule: window signs, including both permanent and temporary signs, cannot exceed 25% of the window frame area in aggregate. Animated window signs are prohibited outright. A sign that conforms doesn't reduce the property's otherwise-allowed signage elsewhere. The rule also reaches indoor merchandise displays, stock-in-trade counts as a window sign if it sits within 12 inches of the window and is visible from the public right-of-way, closing the loophole of stacking product against the glass instead of posting a sign.

Violations & Fines

Window signage over the 25% cap, an animated window sign, or a stock-in-trade display within 12 inches of the glass is a sign code violation under Title 23, subject to code enforcement action requiring removal or reduction to bring the display into compliance.

Frequently Asked Questions

Does a temporary paper sign in my window count toward the limit?
Yes. Section 23.02.1060(A) aggregates permanent and temporary window signs together against the same 25% cap: there's no separate temporary allowance.
Can I stack product displays against my storefront glass instead of using a sign?
Not to dodge the limit. Under 23.02.1060(D), stock-in-trade within 12 inches of a window and visible from the street is itself treated as a window sign.

Sources & Official References

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