Wisconsin allows home producers to sell certain non-hazardous foods directly to consumers without a license under the Pickle Bill and baked-goods rulings. State law sets uniform sales caps, labeling, and product limits.
Wis. Stat. section 97.29(2)(b) and the Schmidt v. DATCP court ruling permit sales of home-canned high-acid foods (pickles, jams, salsas with proper pH) and home-baked non-potentially-hazardous goods directly to consumers. Annual gross sales are capped at $5,000 for canned goods. Producers must label products with name, address, ingredients, allergens, and a disclaimer that the food is home-produced and not inspected. Sales are limited to direct in-state transactions at farmers markets, community events, or from the home. Meat, dairy, and refrigerated foods remain prohibited. Local health departments cannot impose stricter licensing on covered products.
Selling outside permitted channels or above caps may trigger DATCP enforcement, fines, embargo of products, and require commercial licensing under Wis. Stat. ch. 97.
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