Madison requires every vape and e-cigarette retailer to hold a Cigarette and Tobacco Products Retailer license under Madison Ch. 41 and Wis. Stat. §139.34, with annual renewal and PHMDC compliance inspections.
Wisconsin requires retail tobacco licenses through the Department of Revenue under Wis. Stat. §139.34, and Madison adds local licensing through Ch. 41 administered by the City Clerk. Vape and e-cigarette sellers fall within the same retailer category as cigarettes following 2019 statutory amendments. Annual fees support PHMDC compliance enforcement. Madison may deny or condition licenses for retailers that fail Tobacco 21 compliance checks, and the Common Council can set local proximity rules to schools and youth-serving facilities under Ch. 41 zoning provisions. Online sales to Madison residents require both Wisconsin tax remittance and federal PACT Act compliance, including age verification at delivery.
Operating a vape shop in Madison without a valid Ch. 41 license and Wis. Stat. §139.34 retail permit can result in cease-and-desist orders, daily fines up to $500, and confiscation of inventory.
Madison, WI
Madison enforces Tobacco 21 under Wis. Stat. §134.66 as amended to match the federal minimum age, prohibiting the sale of cigarettes, vapes, and nicotine pro...
Madison, WI
Madison can restrict flavored tobacco and vape sales through its Ch. 41 retail-licensing authority, but a full flavor ban faces preemption questions under Wi...
See how Madison's vape retail rules rules stack up against other locations.
Help us keep this page accurate. If you notice an error or outdated information, let us know.