Milwaukee licenses vape retailers under Milwaukee Code Ch. 90 alongside cigarette retailers; state law (Wis. Stat. §134.65) requires a separate state cigarette/vapor permit. Online sales must comply with federal PACT Act.
Vape retail in Milwaukee requires both a city retailer license under Milwaukee Code Ch. 90 (Health and Safety, processed through the License Division) and a state cigarette and vapor-products retail license under Wis. Stat. §134.65. The state license is administered by the Wisconsin Department of Revenue. Both licenses require retailer training on Tobacco 21 (Wis. Stat. §134.66) and proper ID verification. Federal PACT Act amendments (2021) require state and federal reporting for any electronic-nicotine delivery system shipped to a Wisconsin address, restricting online sales. Milwaukee's License Committee may impose conditions on vape-retail licenses near schools, though state preemption limits zoning-style restrictions.
Operating without a city or state retailer license, selling to under-21 buyers, or improperly stocking unauthorized flavored products can each trigger license suspension, state forfeitures, and federal enforcement.
See how Milwaukee's vape retail rules rules stack up against other locations.
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