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Winnebago County, WI Animal Ordinances: Pet Store Rules (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Permit required
Pet store operating permit
Separate permits
Boarding kennel, grooming salon
Sale-source rules
None - no sourcing ban
Issuing authority
Winnebago County Health Officer

Summary

Winnebago County requires a Health Department permit to operate a pet store, plus separate permits for boarding kennels and grooming salons. The ordinance sets facility, sanitation, and feeding standards but does not restrict where a store may source dogs or cats for sale.

City-specific rules exist: Neenah has its own pet store rules rules that differ from Winnebago County's county-level regulations. If you live in Neenah, check the city-specific page instead.

Pet Store Permit: No person/firm shall operate or maintain a pet store in Winnebago County without a license/operating permit issued by the Health Officer.

(b) Commercial Kennel License: The rules and regulations pertaining to licensing, specifically � 174.053, Wis Stats, together with any future additions, deletions, or supplement thereto, are herewith incorporated as part of this Chapter and shall be enforced with the same force and effect as though set forth in full herein. Providing, however, that where such rules and regulations are less stringent than other provisions found in this Code, the provisions of this Code shall apply. The rules and regulations pertaining to licensing shall apply also to cats within the County.

(c) Boarding Kennel Permit: No person/firm shall operate or maintain a Boarding Kennel in Winnebago County without an operating permit issued by the Health Officer.

(d) Grooming Salon Permit: No person/firm shall operate or maintain a Pet Grooming Salon in Winnebago County without an operating permit issued by the Health Officer.

Full Breakdown

Under §11.12(1)(a) of the county code, no person or firm may operate or maintain a pet store in Winnebago County without a license/operating permit from the Health Officer; separate permits cover boarding kennels, grooming salons, and commercial kennels, and an establishment running more than one of these activities needs a permit for each. Licensed premises must meet detailed facility, ventilation, sanitation, and feeding standards, and accept inspections as a condition of the permit. The ordinance is a licensing and animal-welfare code, not a sale ban: it does not require pet stores to be adoption-only or restrict where animals for sale may be sourced.

Violations & Fines

A violation by an employee or agent of a licensed pet store counts as a violation by the licensee itself, and the Health Officer can condition, suspend, or deny a permit for noncompliance under Chapter 11.

Frequently Asked Questions

Must Winnebago County pet stores only sell shelter or rescue animals?
No. County code §11.12 requires a Health Department operating permit and sets facility and welfare standards, but it does not require pet stores to be adoption-only or restrict where they source animals.
Does a pet store need a separate license to also board or groom animals?
Yes - §11.12(1)(e) requires a separate license or permit for each activity, such as boarding or grooming, conducted at the same premises.

Sources & Official References

Other rules in Winnebago County

All Winnebago County rules

Compare Winnebago County to another location·View the Wisconsin animal ordinances overview

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