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San Luis Obispo County, CA Outdoor Lighting: Billboard Lighting (2026)

Heavy Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Governing section
§ 22.20.040(C)(6)
Rule
Permanent billboards prohibited countywide
General sign lighting rule
§ 22.20.070(B), shielded fixtures only
Nonconforming signs
Handled under § 22.20.080 / § 22.72.070
Enforcing agency
SLO County Planning and Building

Summary

San Luis Obispo County does not regulate billboard lighting because it bans the structures themselves. Land Use Ordinance Sec. 22.20.040(C)(6) prohibits any permanent billboard adjacent to an Interstate or State highway that carries advertising leased to someone other than the site operator, so no lit billboard can be permitted anywhere in the unincorporated county.

These county ordinances apply to unincorporated areas of San Luis Obispo County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

Billboards. Any permanent sign structure that is located adjacent to an Interstate or State highway, typically constructed of steel, concrete or wood that is freestanding or attached to the side of another structure that contains an advertising space that is leased, rented, or donated to advertisers other than the operator of the billboard, shall be prohibited.

Full Breakdown

20 requires a sign permit for any sign under Sec. 040 unless the sign is exempt under Subsection B, but Subsection C lists categories of signs that are prohibited outright regardless of permit. 6 singles out billboards: any permanent freestanding or building-attached advertising structure built of steel, concrete or wood, located adjacent to an Interstate or State highway, that leases or rents its advertising space to a party other than the operator of the structure, cannot be built anywhere in the unincorporated county. Because the structure itself is banned, the county never wrote a billboard-specific illumination rule; the general sign lighting standard at Sec.

070(B), requiring signs to be indirectly lighted by continuous, stationary, shielded fixtures directed solely at the sign or built internal to it, applies only to the sign types the code actually allows, such as wall, monument, freeway identification and freestanding signs approved under Sec. 060. A billboard erected before the 2020 sign code overhaul (Ord. 3420) that no longer conforms is treated as a nonconforming sign under Sec. 080, which cross-references Sec. 070 for the county's nonconforming-sign procedures rather than a lighting retrofit path.

Violations & Fines

San Luis Obispo County Planning and Building enforces Chapter 22.20 as a zoning matter. A billboard built, displayed or altered without the Sec. 22.20.040 permit process, or one that falls within the Subsection C prohibited list, is subject to code enforcement action including a notice to correct, civil penalties and abatement. Sec. 22.20.080 additionally authorizes County personnel to remove any sign that poses an immediate and serious threat to public safety, or require the owner to repair it to the County's satisfaction.

Frequently Asked Questions

Can I build a lit billboard along Highway 101 in San Luis Obispo County?
No. Section 22.20.040(C)(6) prohibits any permanent billboard structure adjacent to an Interstate or State highway that carries advertising leased to someone other than the site operator, regardless of lighting design. The ban applies countywide across every land use category, so no permit path authorizes a new billboard, lit or unlit.
Why doesn't the county have a billboard-specific lighting standard?
Because billboards are banned outright under Section 22.20.040(C)(6), the county never needed to write a lighting rule for them. The general sign lighting standard in Section 22.20.070(B), requiring indirect, shielded, stationary illumination, applies only to the sign types the code actually permits.
What happens to a billboard built before the ban?
A sign that no longer conforms to Chapter 22.20 is handled as a nonconforming sign under Section 22.20.080, which points to Section 22.72.070 for nonconforming-sign procedures. Planning and Building administers that process rather than issuing new billboard lighting permits.

Sources & Official References

Other rules in San Luis Obispo County

All San Luis Obispo County rules

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