Pleasanton, CA Short-Term Rentals: Registration Rules (2026)

Many California cities run an annual STR registration window with a permit number that must appear on listings. Pleasanton does not. Because under-30-day rental of an entire dwelling is not a permitted residential use, there is no registration form that legalizes a whole-home Airbnb. The closest analog is the entitlement and licensing stack required to run a code-recognized bed and breakfast: (1) a conditional use permit application processed through the Planning Division under Chapter 18.124, including any required public hearing and neighborhood-compatibility findings; (2) a zoning compliance review for the home-based operation, which the city pairs with the business-license application for businesses located within city limits; (3) a city business license, administered by the Finance Department's Business License Division (200 Old Bernal / PO Box 520, Pleasanton, CA 94566; 925-931-5440), with the license tax payable before commencing and renewed annually; and (4) registration for the transient occupancy tax under Chapter 3.32 so the operator can collect and remit the tax on guest stays. The business-license application must be submitted by mail or drop-off rather than email, and home-based applicants must include the zoning compliance review. None of these steps creates a transferable STR 'permit number'; the conditional use permit attaches to the approved use and property.