Pleasanton levies a transient occupancy tax under Municipal Code Chapter 3.32 on guests staying 30 days or less. The city's TOT rate is 8 percent, in place since 1983 and among the lowest in Alameda County. A November 2026 ballot measure proposes raising it to 10 percent (July 2027) then 12 percent (July 2028).
Pleasanton's transient occupancy tax is set out in Chapter 3.32 of the Municipal Code. Like California's standard TOT framework, the tax applies to a 'transient' - a person occupying lodging for a period of 30 consecutive days or less - and is collected by the operator from the guest and remitted to the city's Finance Department. The current rate is 8 percent, a level the city reports has been unchanged since 1983 and is among the lowest hotel-tax rates in Alameda County. In 2026 the City Council advanced a measure for the November 2026 ballot that would increase the rate to 10 percent effective July 2027 and to 12 percent the following year (July 2028); city staff estimated a 10 percent rate could generate roughly $1.4 million annually and a 12 percent rate roughly $2.8 million annually. Any operator offering taxable overnight lodging - including a permitted bed and breakfast - must register with the Finance Department, collect the tax, file returns, and remit on the city's schedule; bona fide stays exceeding 30 days are exempt as non-transient. Beyond TOT, operators must pay the annual business-license tax (Finance Department, 925-931-5440) and any conditional-use-permit and zoning-review fees set in the city's Master Fee Schedule. Note that since January 1, 2025 the city applies a 2.5 percent convenience fee to credit and debit card payments. Because the rate change is contingent on a future vote, operators should confirm the live rate with the Finance Department before quoting tax to guests.
Operators who fail to collect or remit the transient occupancy tax are liable for the unpaid tax plus penalties and interest under Chapter 3.32, and the Finance Department may pursue collection. Operating without a business license is separately enforceable. Because the 10 percent and 12 percent figures depend on the November 2026 ballot measure passing, only the 8 percent rate is currently in effect.
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