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St. Charles County, MO Sign Regulations: Window Signs (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Max sign size
32 square feet
Uses allowed
2 per calendar year
Max duration
15 days per use
Removal deadline
Close of business, sale's last day
Permitting agency
Division of Planning and Zoning
Penalty
Up to $500/day or 6 months jail
Applies to
Commercial and Industrial districts only

Summary

St. Charles County caps on-premise window, sidewalk and business sale signs and banners at 32 square feet in Commercial and Industrial Districts, and limits businesses to two temporary runs a year, no more than 15 days each. A sign permit from the Division of Planning and Zoning is required first, and the sign must come down the same business day the sale ends.

These county ordinances apply to unincorporated areas of St. Charles County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

h. Temporary signs are permitted. (The sign can either be an on-premise ground sign or attached to a structure.) (1) On-premise window, sidewalk, and business sale signs or banners not exceeding thirty-two (32) square feet. Maximum usage—two (2) per calendar year for no more than fifteen (15) days per time. Such signs or banners must be removed after the close of the business day in which the sales event ended.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: rev 4863880; v61 updated 2026-05-11; through 05-11-2026).

Full Breakdown

St. Charles County Code § 405.475(A)(2)(h) governs temporary signage in the Commercial ("CO", "C1", "C2") and Industrial ("I1", "I2") Districts of unincorporated St. Charles County. Subsection (h)(1) allows on-premise window, sidewalk, and business sale signs or banners not exceeding thirty-two (32) square feet, but caps use at two events per calendar year, no more than fifteen days each, and requires removal after the close of business on the day the sale ends. A companion provision, (h)(2), extends the same two-per-year, fifteen-day cap to cold-air inflatable advertising aids up to thirty-two feet tall, which need Division of Planning and Zoning sign-off and cannot be installed on a roof.

Because these signs sit in the "Signs Requiring Permits" article rather than the exempt list in § 405.480, a business must still obtain a sign permit under § 405.470 before hanging a window or sale banner. Applications route through the Division of Building and Code Enforcement, must include a scaled site plan showing the sign's dimensions and placement, and incomplete applications are not accepted. An application fee set under Chapter 425 accompanies every submission, and an unused permit lapses after 180 days (one 60-day written extension is available). A business already cited for an uncorrected sign violation cannot get another sign permit until the violation is fixed.

Disputes over a permit denial go to the Board of Zoning Adjustment; a BZA decision can then be appealed to the County Council within fourteen working days, or directly to Circuit Court under Missouri's zoning appeal statutes (§ 405.639).

Violations & Fines

Exceeding the thirty-two-square-foot limit, running a window or sale banner beyond fifteen days, using more than two temporary sign permits in a calendar year, or leaving the banner up past the close of business on the sale's last day is a Chapter 405 zoning violation. The Director of the Division of Planning and Zoning can order the sign removed; ignoring that order is a misdemeanor under § 405.645, punishable by a fine of up to $500 per day, up to six months in the County Jail, or both, with each day of continued violation a separate offense.

Frequently Asked Questions

Do I need a permit for a temporary window sign in unincorporated St. Charles County?
Yes. Even though § 405.475(A)(2)(h) sits among signs allowed in Commercial and Industrial Districts, it falls under the "Signs Requiring Permits" article, so a business must get a sign permit from the Division of Planning and Zoning through the Division of Building and Code Enforcement under § 405.470, with a scaled site plan and the Chapter 425 application fee.
How many times a year can I put up a sale banner?
Twice. Section 405.475(A)(2)(h)(1) caps on-premise window, sidewalk and business sale signs or banners at two uses per calendar year, with each use running no more than fifteen days, and the sign or banner must come down after the close of business on the day the sale event ends.
Does this rule apply county-wide?
No. Section 405.475(A)(2) applies specifically to the Commercial ("CO", "C1", "C2") and Industrial ("I1", "I2") Districts of unincorporated St. Charles County; incorporated cities like St. Charles, St. Peters, O'Fallon, and Wentzville set their own sign rules under their own codes.
What happens if I leave a sale banner up too long?
The Director of the Division of Planning and Zoning can issue a written order to stop the violation. Ignoring that order is a misdemeanor under § 405.645, punishable by a fine of up to $500 per day the violation continues, up to six months in jail, or both, with each day counted as a separate offense.

Sources & Official References

Other rules in St. Charles County

All St. Charles County rules

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