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Santa Rosa, CA Tobacco & Vaping: Flavored Tobacco Bans (2026)

Heavy Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Governing section
City Code § 6-20.040
Adopted
Ord. 2024-010, effective 8/6/2024
Scope
All flavored tobacco, all licensed retailers
Enforcing agency
Sonoma County Dept. of Health Services / Code Enforcement
First-violation fine
Up to $400 per item/day
Third-violation penalty
Up to $1,200 plus license revocation

Summary

Santa Rosa bans the sale of any flavored tobacco product, including menthol cigarettes, flavored vape liquid, and flavored cigars, by every licensed tobacco retailer citywide. City Code Section 6-20.040, adopted by Ordinance 2024-010, treats retailer marketing claims of a cooling, minty, or fruity effect as proof the product is flavored.

It shall be unlawful for any tobacco retailer to sell any flavored tobacco product. Any communication by or on behalf of the manufacturer or retailer of a tobacco product that such tobacco product imparts a taste or odor other than the taste or odor of tobacco, or that imparts a cooling or numbing sensation, constitutes presumptive evidence that the tobacco product is a flavored tobacco product. This includes, but is not limited to, public statements that a product has a minty or cooling effect, such as describing the product as "chill," "ice," "fresh," "arctic," or "frost."

Full Breakdown

020 as one with a taste or odor other than tobacco, such as fruit, chocolate, mint, menthol, or spice, or one producing a cooling or numbing sensation. The chapter treats retailer or manufacturer statements describing a product as "chill," "ice," "fresh," "arctic," or "frost" as presumptive evidence of an illegal flavored product, closing off marketing workarounds. 030, which also sets the minimum sale age at 21, bans self-service tobacco displays, and requires photo ID for every sale. 045, goes further and bans retail sale of electronic smoking devices outright, so flavored vape liquid is doubly prohibited in Santa Rosa regardless of flavor.

020, and the City Code Enforcement Division administer compliance checks and license discipline. 160 of up to $400 for a first violation, $900 for a second violation within 60 months, and $1,200 for a third violation within 60 months, which also triggers automatic license revocation; total fines per enforcement instance are capped at $10,000. 160(F). A hearing officer may waive first-violation penalties if the retailer admits the violation in writing, except this leniency never applies to youth-access violations. 260.

Violations & Fines

First violation: administrative fine up to $400 per flavored item or day of sale. Second violation within 60 months: up to $900. Third violation within 60 months: up to $1,200 plus mandatory license revocation. Total fines per instance capped at $10,000; violations are also declared public nuisances under Section 6-20.160(E).

Frequently Asked Questions

Are menthol cigarettes covered by Santa Rosa's flavor ban?
Yes. Section 6-20.020 defines flavored tobacco to include menthol and wintergreen tastes or any cooling or numbing sensation, and Section 6-20.040 makes selling any such product unlawful for a licensed tobacco retailer in the city.
Can a store sell flavored vape liquid in Santa Rosa?
No. Flavored e-liquid is barred twice over: Section 6-20.040 bans flavored tobacco products generally, and Section 6-20.045 separately bans the sale of electronic smoking devices by any tobacco retailer regardless of flavor.
What happens if a retailer is caught selling a flavored product?
The Department can impose an administrative fine starting at up to $400 for a first violation, rising to $900 and then $1,200 with mandatory revocation for repeat violations within 60 months, under City Code Section 6-20.160.
Can a retailer appeal a license revocation for a flavor-ban violation?
Yes. Section 6-20.260 lets a retailer appeal a revocation or suspension to the City Manager by filing written notice with the City Clerk within 15 calendar days of the decision being mailed.

Sources & Official References

Other rules in Santa Rosa

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