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West New York, NJ Business Licensing & Operations: Massage Establishments (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified October 2026

Key Facts

Licenses
Separate business and practitioner licenses (§ 248-6A)
Issuing office
Town of West New York Health Department
Fees
Annual, nonrefundable, set in Chapter 186
School zone restriction
500 feet (§ 248-23)
Hours
8:00 a.m. and 8:00 p.m. limits (§ 248-16)
Insurance
Not less than $1,000,000 per occurrence
Maximum penalty
$1,000 fine, 90 days jail, or both (§ 248-18)

Summary

In the Town of West New York, New Jersey, a massage business and each massage practitioner need separate annual licenses from the Town Health Department, on top of New Jersey state certification. Applicants are fingerprinted, § 248-23 sets a 500-foot school-zone restriction, and violations carry a fine up to $1,000, up to 90 days in jail, or both.

A. Massage business(es). ... No persons shall operate a business engaged in the provision of massage, bodywork, pressure or somatic therapy services unless such person has first obtained a valid license for such business from the Town of West New York's Health Department in accordance with the terms and provisions of this chapter. Each applicant shall be fingerprinted. ... A. Each massage business must be licensed and each massage practitioner must be licensed. There shall be a separate massage business license and a separate massage practitioner license. ... No licensee licensed in accordance with this chapter shall commence business before 8:00 a.m. and not after 8:00 p.m. ... The Town of West New York may, in lieu of revocation, impose a fine or suspend a license issued pursuant to this chapter. Any person, as defined above, who shall violate any of the provisions contained in this chapter shall be subject to a fine not to exceed $1,000 or be imprisoned for a period not to exceed 90 days, or both, for each and every offense. ... No massage business will be located 500 feet of a school zone.

Full Breakdown

Chapter 248 of the Code of the Town of West New York, adopted by the Board of Commissioners 12-16-2015 as Ord. No. 26/15, requires two licenses: one for each massage business and a separate one for each massage practitioner (§ 248-6A). The Town Health Department issues both, and a practitioner must also be certified by the State of New Jersey (§ 248-4B). Every business applicant is fingerprinted; for a partnership every partner, and for a corporation the president, vice-president, secretary and treasurer, submit prints to the Police Director/Chief of Police.

Applications go on a Health Department form with the fee set in Chapter 186, the New Jersey certificate or license, all addresses for the last five years, written proof of age, criminal convictions, two non-relative character references and a declaration under penalty of perjury (§ 248-6C). Fees are annual and nonrefundable, a change in ownership needs a new application and license, and a criminal background check fee is added (§ 248-5). The Health Department can issue within 30 days of a complete application unless it finds a ground for refusal, such as a dishonored fee, an operation that would not comply with building, zoning, fire and health codes, a false statement, a prior denied or revoked license, or a conviction involving sexual misconduct with children or prostitution (§ 248-6D). Licenses cannot be transferred (§ 248-7).

Operating rules include a posted price list, a posted license, an hours sign at least 18 inches wide by 16 inches long (§ 248-15), the 8:00 a.m. and 8:00 p.m. limits on commencing business (§ 248-16), no alcohol on the premises, no sleeping or living quarters, no massage of anyone under 18 without parental permission or presence, and a register of practitioners and employees. Liability insurance of not less than $1,000,000 per occurrence is required, with the certificate delivered to the Clerk within 10 days of license issuance or the license is revoked (§ 248-8G(4)). Health, Police, Construction and Fire Departments can inspect announced or unannounced (§ 248-14).

Violations & Fines

Under § 248-18 the Town can impose a fine or suspend a license in lieu of revocation. Any person who violates the chapter faces a fine not to exceed $1,000, imprisonment not to exceed 90 days, or both, for each offense, and each separate day is a separate offense. Section 248-20 makes a violation grounds to revoke any license, permit or certificate the municipality issued for the premises. Refusing inspectors access is grounds for suspension or revocation (§ 248-14).

Frequently Asked Questions

Does a massage practitioner in the Town of West New York need a license separate from the business?
Yes. Section 248-6A requires each massage business and each massage practitioner to be licensed, with a separate business license and a separate practitioner license. The Health Department issues the practitioner license, and the practitioner must also hold New Jersey certification under § 248-4B. Fees are annual and nonrefundable under § 248-5.
How close to a school can a massage business locate?
Section 248-23 prints the rule as: "No massage business will be located 500 feet of a school zone." The Health Department also checks that a proposed business complies with the Town building, zoning, fire and health codes before it issues a license under § 248-6D.
What hours can a licensed massage business operate?
Section 248-16 bars a licensee from commencing business before 8:00 a.m. or after 8:00 p.m. Section 248-15 also requires a sign at least 18 inches wide by 16 inches long stating the hours, displayed so that everyone entering has an unobstructed view of it.
What can an applicant do if the license is refused or revoked?
Section 248-24 allows an appeal to the Board of Commissioners of the Town of West New York. The applicant must serve at least five days' written notice, in person or by registered mail, and the hearing date must be fixed no later than 30 days after the Board receives the notice.
What insurance does a massage business need?
Section 248-8G(4) requires massage practitioners and businesses to carry liability insurance from a company licensed by New Jersey of not less than $1,000,000 per occurrence and in the aggregate. The certificate goes to the Clerk's office within 10 days of license issuance, and proof of coverage must be conspicuously posted.

Sources & Official References

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