Sign Regulations in Horry County, SC (2026)
5 rules for unincorporated Horry County, South Carolina.
Verified from official government sources
Political Signs
Horry County treats yard signs (including political signs) as personal expression signs. There is no limit on how many you may display, provided each is 3 square feet or less per side. No permit is required for these signs.
Political & Personal Expression Signs in Horry County
Some RestrictionsHorry County Zoning Ord., Sign Regulations (Personal Expression Signs)
Personal expression signs of any type, including flags, provided that they do not exceed three (3) sq. ft. in area per side. There is no restriction on the number of personal expression signs permitted per property.
Garage Sale Signs
Garage-sale signs are temporary ground signs. Horry County allows one temporary ground sign per property (up to 6 square feet on a single-family lot), set back at least 5 feet from the road right-of-way and all property lines, and out of sight triangles.
Garage Sale & Temporary Signs in Horry County
Some RestrictionsHorry County Zoning Ord., Sign Regulations (Temporary Ground Signs)
Temporary ground signs of any type shall be setback from the road rights-of-way and all other property lines by no less than five (5) feet. Limited to one (1) temporary ground sign.
Digital Billboards
Digital and electronic signs in Horry County are capped at 1,000 nits of brightness at night, must auto-dim for ambient light, and face strict animation limits under Zoning Ordinance § 603.C. Most properties get no more than two digital freestanding signs, one per street frontage.
Horry County Digital Sign Brightness, Animation Limits
Some RestrictionsHorry County Zoning Ord. App. B, art. VI, § 603(C)
C.Digital sign standards.1.Brightness. Digital displays are subject to the following brightness limits:a)1,000 nits at night. If sign is within 200 feet of residential (zone or use) the sign must be directed away from the residential zone or it may be reduced to 250 nits brightness at night.b)Each sign must have a light sensing device that will automatically adjust the brightness of the display...
Window Signs
Horry County lets window signs go up without a permit, but caps them at eight total signs or pieces of information per § 605.E, and no more than 25 percent of the window's glass area. Posted hours and accepted-credit-card notices don't count against either limit.
Horry County Window Signs: 8-Sign, 25% Glass Cap
Some RestrictionsHorry County Zoning Ord. App. B, art. VI, § 605(E)
E.Window signs.1.No more than eight (8) total signs or pieces of information.2.Limited to 25% of the total glass area of the window.3.Incidental window signs displaying pertinent business information such as the business' hours of operation and credit cards accepted, shall be excluded from area calculations for window signs.
Freeway-Facing Signs
Horry County bars off-premise signs and billboards within 1,000 feet of the centerlines of Carolina Bays Parkway, Veterans Highway/Grissom Parkway, Robert Edge Parkway and International Drive under Zoning Ordinance § 609.B.3, tightening to a 500-foot buffer near interchange ramp widening.
Off-Premise Signs Barred Near Horry's Major Parkways
Significant RestrictionsHorry County Zoning Ord. App. B, art. VI, § 609(B)(3)
3.No portion of any off-premise sign shall be located within one thousand (1,000) feet from the centerlines of the Carolina Bays Parkway, Veterans Hwy 22 Grissom Parkway, Robert Edge Parkway, or International Drive. No portion of any off-premise sign shall be located within five hundred (500) feet from the nearest point of the beginning or ending of pavement widening at the exit from or entranc...
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