4 county-level rules, plus city-specific rules for 3 cities in Marathon County, Wisconsin.
Verified from official government sources
Wis. Stat. §66.1014 preempts local STR bans for stays of 7 consecutive days or more. Hosts renting more than 10 nights per year must hold a Tourist Rooming House license from Wisconsin DATCP. Marathon County does not run a county-wide STR permit; municipal rules vary.
Wis. Stat. § 66.1014
66.1014 66.1014 Limits on residential dwelling rental prohibited. 66.1014(1) (1) In this section: 66.1014(1)(a) (a) "Political subdivision" means any city, village, town, or county. 66.1014(1)(b) (b) "Residential dwelling" means any building, structure, or part of the building or structure, that is used or intended to be used as a home, residence, or sleeping place by one person or by 2 or more...
Short-term rentals in unincorporated Marathon County must hold a state Tourist Rooming House (TRH) license under Wis. Admin. Code ATCP 72, inspected and issued through the Marathon County Health Department as DATCP's local agent. Local room tax under Wis. Stat. 66.0615 is imposed by individual towns, villages and cities (such as the Town of Rib Mountain at 8%), not by the county itself.
Marathon County does not run a county-wide STR parking standard. Off-street parking for short-term rentals in unincorporated towns is set by Marathon County General Code Chapter 17 (zoning) where the town has opted into county comprehensive zoning, plus the host town's own road and parking rules. Wis. Stat. 66.1014 expressly preserves local parking enforcement against STR guests.
Marathon County does not set a county-wide occupancy cap on short-term rentals. Maximum guest count is fixed at the property's annual Tourist Rooming House inspection under Wis. Admin. Code ATCP 72, based on sleeping-room size, egress and bathroom count. Wis. Stat. 66.1014 prevents any local government from banning rentals of seven consecutive days or longer.
3 cities in Marathon County have their own short-term rentals rules. Each link goes to that city's dedicated page with code citations.
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