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Rock County, WI Home Business: Cottage Food Operations (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified July 2026

Key Facts

Baked goods
No license, direct to consumer
Legal basis (baked)
2017 Kivirist ruling
Pickle bill cap
$5,000 per year
Pickle bill foods
pH 4.6 or lower
Allowed venues
Farmers'/community events only

Summary

Wisconsin lets home producers sell non-hazardous baked goods directly to consumers without a license (the 2017 Kivirist ruling), and sell home-canned high-acid pickles and preserves under the 'pickle bill' up to $5,000 a year at farmers' markets and community events.

These county ordinances apply to unincorporated areas of Rock County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

A person is not required to obtain a license to sell at retail food products that the person prepares and cans at home if the food products are pickles or other processed vegetables or fruits with an equilibrium pH value of 4.6 or lower... and the person receives less than $5,000 per year from the sale of the food products.

Full Breakdown

Cottage food in Rock County follows Wisconsin state law administered by DATCP, not a county ordinance. Under the 2017 Lafayette County court ruling, home bakers may sell baked goods that are not potentially hazardous directly to consumers without a DATCP license; wholesale still requires licensing. Separately, the 'pickle bill' (Wis. Stat. 97.29) lets a person sell home-canned pickles or acidified/fermented fruits and vegetables with a pH of 4.6 or lower without a license, but only at community or social events, flea markets, or farmers' markets in Wisconsin, and only up to $5,000 per year. Labels must state the food was made in an uninspected private home and list ingredients and allergens.

Violations & Fines

Selling outside these exemptions (wholesale, online, out of state, or non-qualifying foods) without a retail food license is a DATCP violation and can require ceasing sales and obtaining licensure.

Frequently Asked Questions

Can I sell home-baked goods in Rock County without a license?
Yes. Wisconsin allows unlicensed sale of non-hazardous baked goods directly to consumers under the 2017 court ruling. Wholesale still requires a DATCP license.
How much can I earn selling home-canned pickles?
Under the pickle bill you can earn less than $5,000 per year selling high-acid (pH 4.6 or lower) canned pickles or preserves at farmers' markets and community events.

Sources & Official References

Other rules in Rock County

All Rock County rules

Compare Rock County to another location·View the Wisconsin home business overview

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