West New York, NJ Home Business: Signage Rules (2026)

Home business signs in the Town of West New York are governed by § 414-23, Signs in residential districts, in Chapter 414 Zoning. Section 414-23C lists the sign types permitted in all residence districts, and the first type is nameplates and identification signs. Under subsection C(1)(a), signs indicating the name or address of the occupant or of a permitted home occupation or profession cannot exceed one square foot in area.

Subsection C(1)(b) limits the count: only one sign is permitted per dwelling unit. Corner lots get two such signs, one facing each street. Subsection C(1)(c) allows a multiple dwelling structure a single identification sign not exceeding six square feet, which is a separate allowance for the building and not for each home business inside it.

General residence district sign rules also apply. Under § 414-23A, every sign in a residence district must either sit flat against a building, projecting not more than six inches from the front or side and not extending beyond the height of the building, or stand apart from the building as a freestanding sign in front of the building at least 15 feet from the lot line and no more than five feet high. Under § 414-23B, no sign in a residence district can be lit by anything other than indirect lighting, with the source shielded so that it illuminates only the face of the sign.

There is a conflict in the printed code. Note 4 to the Schedule of District Regulations in § 414-15, which sets the conditions for customary home occupations as an accessory use, states in subsection (4) that no display of goods or signs identifying such occupation shall be permitted. That note and § 414-23C(1)(a) print different answers, so a resident planning a sign should ask the Construction Official, who administers the zoning chapter under § 414-40, which provision the Town applies before ordering a sign.