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Mount Pleasant, SC Outdoor Lighting: Billboard Lighting (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Governing section
§ 156.816(A)(3)
Max intensity
20 footcandles at sign face
Required light color
White
Design requirement
Steady, stationary, shielded source
Applies to
Off-premises/billboard signs (§ 156.828)
Penalty
Up to $500 fine / 30 days jail

Summary

Any illuminated sign in the Town of Mount Pleasant, including an off-premises billboard sited in the Light Industrial District under § 156.828, must meet the external-illumination standard in Town Code § 156.816(A)(3): a steady, stationary, shielded light source aimed only at the sign face, capped at 20 footcandles, in white light, and invisible from the street right-of-way.

(3) External illumination. (a) Illumination shall be a steady, stationary light source, shielded and directed solely at the sign. (b) Light sources to illuminate signs shall neither be visible from any street right-of-way, nor cause glare hazardous to pedestrians or vehicle drivers, or so as to create a nuisance to adjacent properties. (c) The intensity of light shall not exceed 20 footcandles at any point on the sign face. (d) The color of light sources to illuminate signs shall be white.

Full Breakdown

816, in Chapter 156's Subchapter G (Signs), sets illumination standards applicable to all signs. General standards in division (A)(1) require any illuminated sign near a residential area to use a rheostat or similar device to avoid excessive glare, bar light that simulates traffic-control or emergency-vehicle signals, and require a steady, stationary light source. Division (A)(3), governing external illumination, sets four numeric and design requirements: the light must be shielded and directed solely at the sign; it cannot be visible from any street right-of-way or create glare hazardous to drivers and pedestrians or a nuisance to neighbors; the intensity cannot exceed 20 footcandles at any point on the sign face; and the light color must be white.

828), the category covering billboard-style advertising and limited to the Light Industrial District, do not set their own separate lighting rule, this general Part 1 illumination standard governs any lit billboard the town allows. Internal illumination is separately addressed in division (A)(2), requiring opaque backgrounds so only letters, numbers, or logos glow. The rule was adopted in the town's 1-14-2025 zoning rewrite and is administered by the Planning, Land Use and Neighborhoods Department.

Violations & Fines

Exceeding the 20-footcandle cap, using a non-white light source, or leaving a sign's illumination unshielded and visible from the right-of-way violates § 156.816(A)(3) and is enforced as a Chapter 156 zoning violation under §§ 156.1576-156.1577: a misdemeanor with a fine of not more than $500 and/or imprisonment for not more than 30 days, each day a separate offense. The Zoning Administrator issues written notice with a minimum 15-business-day cure period before further enforcement.

Frequently Asked Questions

Can a billboard in Mount Pleasant use colored lights?
No. Section 156.816(A)(3)(d) requires the color of any light source illuminating a sign, including an off-premises billboard permitted under § 156.828, to be white.
How bright can an illuminated sign be?
Section 156.816(A)(3)(c) caps the intensity of external sign illumination at 20 footcandles at any point on the sign face, and the light source must be shielded and directed solely at the sign.
Does a billboard's light have to be visible from the road?
No, the opposite: § 156.816(A)(3)(b) bars light sources illuminating a sign from being visible from any street right-of-way and from causing glare hazardous to drivers or a nuisance to neighboring properties.

Sources & Official References

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