Roseville, CA Outdoor Lighting: Billboard Lighting (2026)

035(C) incorporates California's Outdoor Advertising Act by reference for any billboard relocated onto city-owned property under the city's freeway-billboard relocation program. The section requires that a relocated sign must also comply with the requirements of the Outdoor Advertising Act, Chapter 2 in Division 3 of the California Business and Professions Code, including, but not limited to, the restrictions on size, height, intermittent flashing lights, proximity to interstate and primary highways and landscaped freeways, and other regulations set forth in Articles 7 and 8 of the Act.

Roseville makes the state law controlling wherever the two overlap: to the extent a conflict arises between the city section and the Act, the Act will prevail. 010(A) and (D) of the city's own prohibited-signs chapter. 035(A) separately authorizes the relocated or newly built city-owned billboards to be electronic, digital, programmable, and/or illuminated, meaning Roseville affirmatively allows lit and electronic displays on these freeway-visible signs, but only within the Outdoor Advertising Act's flashing-light and spacing limits. Because the ordinance folds the state Act in wholesale rather than restating its numeric thresholds, the applicable lighting standard, how often a display may change and whether intermittent flashing is barred, comes from Articles 7 and 8 of Business and Professions Code Division 3, Chapter 2, not from a locally set lux or dimming standard.