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Wayne County, NC Outdoor Lighting: Billboard Lighting (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Illumination direction
Aimed at sign face, shielded
Flashing signs
Prohibited outright
Building code tie-in
NC Building Code Vol. 4
Waiver availability
None; § 58-23 exempt from variances
Enforcing office
Planning Director

Summary

Wayne County allows outdoor advertising signs to be lit, but Code § 58-23(9)b requires the light to be aimed at the sign face and shielded so the source itself is not visible to drivers or neighbors. Flashing or intermittent illumination is banned outright, and any illuminated billboard must meet the North Carolina Building Code's lighting requirements.

These county ordinances apply to unincorporated areas of Wayne County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

b.Illumination. Outdoor advertising signs may be illuminated in accordance with the following requirements:1.Lighting shall be directed to the face of the sign and shall be shielded so that the source of the light is not visible and does not create a hazard or nuisance for motorists or nearby residents.2.No flashing or intermittent illumination signs shall be permitted.3.Any illuminated sign shall meet the requirements of the North Carolina Building Code (Vol. 4) as amended.

Full Breakdown

Section 58-23(9)b of the Wayne County sign ordinance sets the illumination rules for outdoor advertising signs in unincorporated Wayne County. Lighting must be directed onto the face of the sign and shielded so the light source itself is not visible, and it cannot create a hazard or nuisance for motorists or nearby residents. Flashing or intermittent illumination signs are prohibited entirely, and every illuminated sign must meet the requirements of the North Carolina Building Code, Volume 4, as amended. The rule sits inside the broader location, size and structural standards of section 58-23: signs are capped at 400 square feet of face area and 50 feet in height, and their structural requirements must meet section 2302 of the North Carolina Building Code, Volume 1, with all sign structures built of steel on a single pole.

Lighting is reviewed as part of the sign permit application the building inspections department issues under section 58-24: an applicant's submittal must include an evaluation drawing describing the sign's illumination along with its dimensions, colors and materials. The planning director administers and interprets the illumination standard, using section 58-19's roadside-appearance purpose clause as the guide whenever a conflict or ambiguous case arises, and the most restrictive reading controls. 5.

Violations & Fines

An outdoor advertising sign that flashes, uses intermittent illumination, or is not shielded so its light source stays hidden violates section 58-23(9)b and, like any article II violation, draws a $50.00 civil penalty per day under G.S. 153A-123(c) after the planning director's written notice, plus possible sign removal or injunctive relief if the owner does not correct or remove it.

Frequently Asked Questions

Can an outdoor advertising sign in Wayne County flash or blink?
No. Section 58-23(9)b.2 states no flashing or intermittent illumination signs shall be permitted, a flat prohibition with no exception built into the sign standards. Any illuminated billboard must otherwise direct its light at the sign face, shield the light source from view, and meet North Carolina Building Code lighting requirements.
Does Wayne County allow digital billboards with changeable lighting?
Section 58-23(9)b.5 permits automatic changeable facing signs, which change their message electronically, while the same subsection bans animation and flashing. So a billboard can display rotating or electronically updated copy, but the display itself cannot move, flash or use chasing lights under the definition of animation in section 58-30.
Can the county waive the illumination rule for a hardship?
No. Section 58-29(2) expressly states that section 58-23, which contains the illumination standard, is not subject to review for waivers or modification by the board of adjustment. The only route around it is a variance from the board of county commissioners itself under section 58-29.5.

Sources & Official References

Other rules in Wayne County

All Wayne County rules

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