Rock County, WI Short-Term Rentals: Taxes & Fees (2026)
Key Facts
- County room tax
- None (counties can't levy)
- Municipal room tax
- Up to 8% of sales price
- State sales tax
- Applies to stays under a month
- Who collects
- Owner or marketplace provider
- Authority
- Wis. Stat. 66.0615
Summary
Wisconsin room tax is municipal, not county. Rock County levies no countywide room tax; a city, village, or town room tax (up to 8%) may apply, plus Wisconsin sales tax on lodging under one month. Confirm the rate with your municipality.
A tax imposed under this paragraph by a municipality may not exceed 8 percent of the sales price.
Full Breakdown
Under Wis. Stat. 66.0615, only a municipality (city, village, or town) may enact a room tax, capped at 8% of the sales price. Counties are not authorized to impose it, so there is no countywide Rock County room tax. Where a municipal room-tax ordinance exists, short-term rental owners and lodging marketplaces must collect and remit it. Separately, Wisconsin state sales tax applies to lodging furnished for periods under one month. Marketplace providers such as Airbnb often collect these taxes for hosts, but the host remains responsible for confirming what applies in their specific municipality.
Violations & Fines
Unremitted room tax or sales tax exposes the operator to municipal collection actions, interest, and penalties, plus Wisconsin Department of Revenue enforcement for sales tax.
Frequently Asked Questions
Does Rock County charge a room tax on rentals?
Do I still owe state sales tax?
Sources & Official References
Other rules in Rock County
How Rock County compares: Cities with the Highest Short-Term Rental Taxes·Compare Rock County to another location·View the Wisconsin short-term rentals overview
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