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Short-Term Rentals in Wisconsin (2026)

92 rules on the books across Wisconsin, 29 cities and counties. Select a rule to read the full details.

Severity: Few Restrictions · Light Restrictions · Some Restrictions · Significant Restrictions · Heavy Restrictions

Short-Term Rental Permits

Whether you need a license or permit to list your property on Airbnb, VRBO, or similar platforms, and what the application process looks like.

Wisconsin: statewide

StatewideSome Restrictions

Wisconsin requires a tourist rooming house license for a dwelling rented to transients for fewer than 30 days when…

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Wauwatosa

Heavy Restrictions

Wauwatosa requires a local permit under Municipal Code §8.62 before operating any short-term rental. Application and…

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Fitchburg

Significant Restrictions

Every short-term rental host in Fitchburg, Wisconsin must obtain an annual license from the city clerk before renting…

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Green Bay

Significant Restrictions

Green Bay requires a City short-term rental permit before advertising or renting a dwelling for under 28 days, plus…

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Kenosha County

Significant Restrictions

Anyone operating a hotel, motel, or tourist rooming house, including a short-term rental that meets that state…

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Madison

Significant Restrictions

Operating a short-term rental in Madison, a tourist rooming house (TRH), is unlawful without a permit from the Zoning…

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Middleton

Significant Restrictions

Every Short-Term Residential Rental in Middleton must hold a current Annual City of Middleton Short-Term Residential…

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Milton

Significant Restrictions

Milton bars operating a short-term rental more than ten nights per license year without a city short-term rental…

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New Berlin

Significant Restrictions

Anyone who manages or operates a short-term rental in New Berlin, a dwelling rented under 30 consecutive days, must…

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Walworth County

Significant Restrictions

Renting out a residential dwelling in unincorporated Walworth County for less than 29 consecutive days requires a…

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Washington County

Significant Restrictions

Washington County requires a license from the Washington Ozaukee Public Health Department before anyone can operate a…

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Wausau

Significant Restrictions

Wausau requires every tourist rooming house to have a designated operator, either the property owner or a property…

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Appleton

Some Restrictions

Appleton regulates STRs with licensing requirements. Lawrence University events and Fox Valley tourism drive demand…

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Dane County

Some Restrictions

A Dane County tourist rooming house permit issued under ch. 46.33 runs on the annual cycle set out in ch. 46.34 and ch…

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De Pere

Some Restrictions

De Pere requires anyone who rents out a short-term rental more than ten nights a year to hold a tourist roominghouse…

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Fond Du Lac County

Some Restrictions

Operating a tourist rooming house or bed and breakfast in unincorporated Fond du Lac County requires a non-prorated…

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Milwaukee County

Some Restrictions

Milwaukee County does not issue short-term rental permits. Under Wisconsin law, a host operating more than 10 nights a…

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Neenah

Some Restrictions

Neenah regulates but cannot ban STRs under WI Act 59 (2017). DATCP tourist rooming house license may be required. WI…

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Racine County

Some Restrictions

Wisconsin Statute 66.1014 preempts local bans on residential rentals of 7 consecutive days or longer. Anyone offering a…

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Rock County

Some Restrictions

Registration is handled by the state, not Rock County. Operators get a DATCP tourist rooming house license, and if a…

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Waukesha County

Some Restrictions

Waukesha County sets no countywide STR permit. Statewide, anyone renting fewer than 30 days for more than 10 nights a…

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West Allis

Some Restrictions

West Allis requires a Tourist Rooming House permit administered through the West Allis Health Department. Annual…

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Brown County

Few Restrictions

Wis. Stat. §66.1014 preempts local STR bans for stays of 7 consecutive days or more. Hosts renting more than 10 nights…

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Marathon County

Few Restrictions

Wis. Stat. §66.1014 preempts local STR bans for stays of 7 consecutive days or more. Hosts renting more than 10 nights…

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Outagamie County

Few Restrictions

Wis. Stat. §66.1014 preempts local STR bans for stays of 7 consecutive days or longer. Hosts renting more than 10…

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Winnebago County

Few Restrictions

Wis. Stat. §66.1014 preempts local STR bans for stays of 7 consecutive days or longer. Hosts renting more than 10…

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Taxes & Fees

Transient occupancy taxes, tourism fees, and other charges that hosts must collect from guests or pay to the city.

Wisconsin: statewide

StatewideSome Restrictions

Wisconsin requires short-term rental hosts to collect state sales tax and any local room tax. Wis. Stat. § 66.0615…

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New Berlin

Significant Restrictions

New Berlin requires anyone who manages or operates a short-term rental, a residential dwelling rented for a fee for…

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Ashwaubenon

Some Restrictions

Ashwaubenon requires every short-term rental to collect and remit a 10% room tax under Village Municipal Code Chapter…

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Brown County

Some Restrictions

Brown County imposes a 10% room tax on short-term rentals under authority of Wis. Stat. §66.0615. Operators must obtain…

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Burlington

Some Restrictions

Burlington's room tax reaches more than traditional hotels. City Code § 286-2 defines a taxable 'hotel or motel' to…

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Dane County

Some Restrictions

Operators of tourist rooming houses, Wisconsin's regulatory term covering short-term rentals, in unincorporated Dane…

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De Pere

Some Restrictions

De Pere taxes short-term rentals the same 10 percent room tax it charges hotels, due to the city clerk monthly, and…

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Fitchburg

Some Restrictions

Fitchburg, Wisconsin taxes short-term rental stays under 28 days the same as hotel rooms under its room tax ordinance…

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Green Bay

Some Restrictions

Green Bay requires a short-term rental permit with an application fee, plus registration with the City Treasurer for…

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Kenosha County

Some Restrictions

Tourist rooming house and hotel/motel operators in unincorporated Kenosha County pay a county license fee posted on the…

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Little Chute

Some Restrictions

Little Chute's room tax law names 'owners of short-term rentals' as taxable operators, requiring a village permit and a…

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Madison

Some Restrictions

Madison charges tourist rooming house operators a nonrefundable $300 application fee up front and a $100 annual permit…

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Middleton

Some Restrictions

Middleton requires every Short-Term Residential Rental to hold an annual zoning license before operating, and that…

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Milton

Some Restrictions

Milton requires a City of Milton Room Tax Permit and a nonrefundable administrative fee before it issues an annual…

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Milwaukee County

Some Restrictions

Milwaukee County does not impose a room tax. Short-term stays in the county carry a 3% basic room tax through the…

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Neenah

Some Restrictions

Wisconsin state room tax is 5% (WI Stat. §77.98). Neenah levies additional local room tax. Platforms auto-collect in…

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Outagamie County

Some Restrictions

Outagamie County adopts the state-set fee schedule for tourist rooming house, hotel, and motel permits by reference…

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Racine County

Some Restrictions

Racine County does not impose a countywide STR registration fee, but operators must collect 5% Wisconsin sales tax plus…

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Rock County

Some Restrictions

Wisconsin room tax is municipal, not county. Rock County levies no countywide room tax; a city, village, or town room…

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Walworth County

Some Restrictions

Walworth County does not run a room tax for short-term rentals in the unincorporated county; instead, Code § 26-344…

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Waukesha County

Some Restrictions

Waukesha County cannot levy a room tax. Under Wis. Stat. 66.0615 only municipalities (cities, villages, towns) may…

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Occupancy Limits

Maximum number of guests allowed per rental unit, often based on the number of bedrooms or square footage of the property.

Brown County

Some Restrictions

Brown County does not publish a county-wide STR occupancy cap. Maximum guest counts are governed by the property's…

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Fitchburg

Some Restrictions

Fitchburg, Wisconsin short-term rental licenses issued under City Code § 10-285 must state a maximum occupancy for the…

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Green Bay

Some Restrictions

Green Bay caps how many people can stay in a short-term rental by tying occupancy to the number of bedrooms under the…

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Madison

Some Restrictions

Madison caps how many guests a licensed Tourist Rooming House can sleep: Sec. 28.151(k), MGO limits maximum tourist…

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Middleton

Some Restrictions

Middleton caps overnight guests at a Short-Term Residential Rental to twice the number of legal bedrooms or twelve…

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Milton

Some Restrictions

Milton caps short-term rental occupancy at whichever is less: the number licensed by the State of Wisconsin, or two…

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Milwaukee

Some Restrictions

Milwaukee STR occupancy follows the state rooming house cap of two guests per bedroom plus two, and overall building…

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Milwaukee County

Some Restrictions

Milwaukee County imposes no occupancy cap on short-term rentals. Guest limits, where they exist, come from the host…

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New Berlin

Some Restrictions

New Berlin caps short-term rental occupancy at whatever Wisconsin's tourist rooming house rule, ATCP 72.14(2)(b)…

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Walworth County

Some Restrictions

Walworth County caps how many guests a short-term rental in the unincorporated county can sleep. Under County Code §…

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Wausau

Some Restrictions

Wausau caps short-term 'tourist rooming house' occupancy at whatever is lower: the number licensed by the State of…

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Winnebago County

Some Restrictions

Winnebago County does not publish a numeric STR occupancy cap. Maximum guests are set per-property through the Tourist…

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Insurance Requirements

Liability insurance minimums and other coverage that hosts must carry when renting their property to short-term guests.