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Chico, CA Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Where allowed
CS district or assembly use
Change rate
no more than once/10 sec
Brightness cap
0.3 fc above ambient
Night dimming
photocell/timer required

Summary

Chico confines digital reader boards to assembly-use sites or the CS zoning district, requires static images, and imposes a brightness cap.

Changeable Copy Signs, Reader Boards, and Digital Reader Boards. Such signs shall only be allowed on nonresidential property which contains an approved assembly use, when specifically allowed by state or federal law, or in the CS zoning district... Any digital reader boards shall display static (unanimated) images and/or copy... changed no more than once per ten seconds. Digital reader boards shall not be brighter than... 0.3 footcandles above ambient light...and shall be equipped with a photocell, timer, or other similar device which automatically dims the display during nighttime hours.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Supplement contains local legislation current through: Codified Resolution No. 53-26, adopted 7-14-26 and Ordinance No. 2622, adopted 6-2-26).

Full Breakdown

Chico's standards for specific sign types restrict changeable-copy signs, reader boards, and digital reader boards to nonresidential property with an approved assembly use, uses specifically allowed by state or federal law, or the CS (Commercial Service) zoning district, meaning a general commercial or residential property cannot install one. Any digital reader board must display static, unanimated images or copy, defined as content that changes no more than once every ten seconds, animation and scrolling text are barred. Brightness is capped at the ISA-recommended limit for Electronic Message Center signs, or 0.3 footcandles above ambient light, and units must carry a photocell or timer to dim automatically at night.

Violations & Fines

Digital reader boards outside the permitted zones/uses, or that animate faster than once per ten seconds or exceed the brightness cap, are code violations; the Development Services Department can order the display brought into compliance or removed.

Frequently Asked Questions

Can I put a digital billboard anywhere in Chico?
No. Municipal Code § 19.74.120(K) limits digital reader boards to the CS zoning district or nonresidential sites with an approved assembly use.
Can a Chico digital sign scroll or animate?
No, images and copy must be static, changing no more than once every ten seconds under § 19.74.120(K)(3).

Sources & Official References

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