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Brown County, WI Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Zone
Within 3 statute miles of airport
Citation
Brown County Code § 24.06(1)
Penalty
$25-$100 per day forfeiture
Enforced by
Airport Director or County Zoning Administrator

Summary

Brown County bans flashing or illuminated advertising signs and billboards within three miles of Austin Straubel International Airport that could confuse or glare pilots, covering unincorporated towns and land inside Green Bay-area municipalities alike.

City-specific rules exist: Ashwaubenon, De Pere, and Green Bay have their own digital billboards rules that differ from Brown County's county-level regulations. If you live in one of those cities, check the city-specific page instead.

no use or installation of flashing or illuminated advertising or business signs, billboards or other type of illuminated structure which would be hazardous for pilots because of the difficulty in distinguishing between airport lights and others, or which result in glare in the eyes of pilots using the airport, thereby impairing visibility in the vicinity of the airport or endangering the landing, taking off, or maneuvering of aircraft.

Full Breakdown

Brown County Code § 24.06(1) bars any flashing or illuminated advertising sign, business sign, billboard, or other illuminated structure within three statute miles of Austin Straubel International Airport in Green Bay, Wisconsin, if it would be hazardous to pilots, because it is hard to distinguish from airport lighting or throws glare into a cockpit, and endangers landing, takeoff, or maneuvering. The Airport Zoning District Maps overlay every underlying municipal zoning ordinance within that three-mile ring, so the restriction reaches land inside Green Bay, Ashwaubenon, and the surrounding towns alike, not just the unincorporated county.

Violations & Fines

The Airport Director or Brown County Zoning Administrator can sue to enjoin a violation; convicted violators forfeit $25 to $100 per day plus prosecution costs, with up to five days in jail for nonpayment.

Frequently Asked Questions

Does this apply inside Green Bay or Ashwaubenon?
Yes: the airport zoning overlay covers any land within three statute miles of Austin Straubel Airport, regardless of city or village boundary, unlike the county's general shoreland zoning.
What signs are banned?
Any flashing or illuminated advertising sign, business sign, or billboard that would be hazardous to pilots by mimicking airport lights or causing glare.

Sources & Official References

Other rules in Brown County

All Brown County rules

Compare Brown County to another location·View the Wisconsin sign regulations overview

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