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Effingham County, GA Sign Regulations: Digital Billboards (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Static message minimum
10 seconds before changing
Image change speed
2 seconds or less, no fading/rolling
Brightness cap
0.3 foot candles above ambient light
Malfunction repair window
48 hours to fix or disconnect
Motion
flashing or simulated movement prohibited
Enforcing agency
Development Services / magistrate court

Summary

In unincorporated Effingham County, digital and electronic billboards must display each message for at least ten seconds before changing, switch images in two seconds or less, and run automatic ambient light monitors capped at 0.3 foot candles above surrounding light. Development Services enforces the standard, and a malfunctioning display must be fixed or shut off within 48 hours.

These county ordinances apply to unincorporated areas of Effingham County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

J.Changeable copy signs.1.General Rule — Animated or changeable copy signs shall be erected, posted, displayed or modified only in accordance with the criteria hereunder as well as all other generally applicable standards of this ordinance related to the location, height, size, and other characteristics. Billboards that move, flash or simulate movement are prohibited.2.Each message displayed on any changing billboard display shall remain static for at least ten seconds following the completion of its transition from the previous message. ... 6.Any billboard using video technology which malfunctions, fails, or ceases to operate in its usual or normal manner causing therein motion, movement, flashing or any other similar effects shall be repaired or disconnected within 48 hours by the owner or operator of such billboard, and shall be equipped so that it may be turned off by the county in the event of such malfunction or failure.

Full Breakdown

Effingham County's zoning ordinance regulates changeable copy signs, including digital and electronic billboards, under Appendix C § 3.38.6.J. An animated or changing display must still meet every other billboard standard in § 3.38.6: a uniform panel 12 feet high by 25 feet long, placement only on commercial or industrial land with at least 200 feet of state or federal highway frontage, and spacing of at least 500 feet from the nearest billboard, with no more than three billboards per mile on the same side of a road.

Billboards that move, flash, or simulate movement are banned outright. On an electronic display, each message must remain static for at least ten seconds after the previous message finishes transitioning, and the change itself must be substantially instantaneous, two seconds or less, without fading, rolling, window shading, or dissolving effects. Every electronic or digital display must carry an ambient light monitor that automatically adjusts brightness, and maximum brightness cannot exceed the surrounding ambient light level by more than 0.3 foot candles, day or night. If a video billboard malfunctions and starts moving, flashing, or producing similar unintended effects, the owner or operator has 48 hours to repair or disconnect it, and the display must be built so the county can turn it off during that malfunction.

The county may also post emergency notices on electronic billboards with 24 hours' notice. Converting an existing static billboard into an automatic changeable-copy or video billboard is allowed only if the modified structure still meets every height, size, location, and other standard elsewhere in § 3.38.6.

Violations & Fines

Erecting or operating a billboard without the required Effingham County sign permit makes it an illegal sign under § 3.38.3, subjecting the owner to the code's enforcement and penalty provisions. Signs otherwise fall under the countywide general penalty, Code § 1-19(e): a fine up to the maximum set by O.C.G.A. § 36-1-20 plus possible imprisonment, with each day of noncompliance charged as a separate offense before the magistrate court.

Frequently Asked Questions

Can a billboard in unincorporated Effingham County display a scrolling or fading message?
No. Section 3.38.6.J of the zoning ordinance requires any image change on a digital billboard to be substantially instantaneous, two seconds or less, and specifically bans fading, rolling, window shading, or dissolving transitions. Each message must then hold static for at least ten seconds before the next change begins, and the display cannot move, flash, or simulate movement at any time.
How bright can an electronic billboard be at night in Effingham County?
The ordinance requires an automatic ambient light monitor on every electronic or digital display, and brightness cannot exceed the surrounding ambient light level by more than 0.3 foot candles, day or night. This is meant to prevent glare that could distract drivers on nearby roads.
What happens if a digital billboard malfunctions in Effingham County?
The owner or operator must repair or disconnect the sign within 48 hours of any malfunction causing unintended motion, flashing, or similar effects, and the billboard must be equipped so the county can turn it off if needed. Failure to comply exposes the owner to the illegal-sign enforcement and penalty provisions under § 3.38.3.

Sources & Official References

Other rules in Effingham County

All Effingham County rules

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