Effingham County, GA Sign Regulations: Digital Billboards (2026)
Key Facts
- Static message minimum
- 10 seconds before changing
- Image change speed
- 2 seconds or less, no fading/rolling
- Brightness cap
- 0.3 foot candles above ambient light
- Malfunction repair window
- 48 hours to fix or disconnect
- Motion
- flashing or simulated movement prohibited
- Enforcing agency
- Development Services / magistrate court
Summary
In unincorporated Effingham County, digital and electronic billboards must display each message for at least ten seconds before changing, switch images in two seconds or less, and run automatic ambient light monitors capped at 0.3 foot candles above surrounding light. Development Services enforces the standard, and a malfunctioning display must be fixed or shut off within 48 hours.
J.Changeable copy signs.1.General Rule — Animated or changeable copy signs shall be erected, posted, displayed or modified only in accordance with the criteria hereunder as well as all other generally applicable standards of this ordinance related to the location, height, size, and other characteristics. Billboards that move, flash or simulate movement are prohibited.2.Each message displayed on any changing billboard display shall remain static for at least ten seconds following the completion of its transition from the previous message. ... 6.Any billboard using video technology which malfunctions, fails, or ceases to operate in its usual or normal manner causing therein motion, movement, flashing or any other similar effects shall be repaired or disconnected within 48 hours by the owner or operator of such billboard, and shall be equipped so that it may be turned off by the county in the event of such malfunction or failure.
Full Breakdown
Effingham County's zoning ordinance regulates changeable copy signs, including digital and electronic billboards, under Appendix C § 3.38.6.J. An animated or changing display must still meet every other billboard standard in § 3.38.6: a uniform panel 12 feet high by 25 feet long, placement only on commercial or industrial land with at least 200 feet of state or federal highway frontage, and spacing of at least 500 feet from the nearest billboard, with no more than three billboards per mile on the same side of a road.
Billboards that move, flash, or simulate movement are banned outright. On an electronic display, each message must remain static for at least ten seconds after the previous message finishes transitioning, and the change itself must be substantially instantaneous, two seconds or less, without fading, rolling, window shading, or dissolving effects. Every electronic or digital display must carry an ambient light monitor that automatically adjusts brightness, and maximum brightness cannot exceed the surrounding ambient light level by more than 0.3 foot candles, day or night. If a video billboard malfunctions and starts moving, flashing, or producing similar unintended effects, the owner or operator has 48 hours to repair or disconnect it, and the display must be built so the county can turn it off during that malfunction.
The county may also post emergency notices on electronic billboards with 24 hours' notice. Converting an existing static billboard into an automatic changeable-copy or video billboard is allowed only if the modified structure still meets every height, size, location, and other standard elsewhere in § 3.38.6.
Violations & Fines
Erecting or operating a billboard without the required Effingham County sign permit makes it an illegal sign under § 3.38.3, subjecting the owner to the code's enforcement and penalty provisions. Signs otherwise fall under the countywide general penalty, Code § 1-19(e): a fine up to the maximum set by O.C.G.A. § 36-1-20 plus possible imprisonment, with each day of noncompliance charged as a separate offense before the magistrate court.
Frequently Asked Questions
Can a billboard in unincorporated Effingham County display a scrolling or fading message?
How bright can an electronic billboard be at night in Effingham County?
What happens if a digital billboard malfunctions in Effingham County?
Sources & Official References
Other rules in Effingham County
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