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Cook County, IL Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Daytime brightness cap
5,000 nits (sunrise-sunset)
Nighttime brightness cap
250 nits (sunset-sunrise)
Curfew
Off between 11 p.m.-5 a.m. if closed
Dwell time
Image change no faster than 10 sec
Motion
All motion/fading/blinking prohibited
Permit term
2-year sign permit, renewable

Summary

Cook County zoning caps how bright and how fast digital signs can change: Article 12.4 limits dynamic image display signs to 5,000 nits by day and 250 nits at night, bars illumination after 11 p.m. unless the business is open, and forbids changing the displayed image more than once every ten seconds anywhere in unincorporated Cook County.

City-specific rules exist: Skokie, Chicago, Arlington Heights, Schaumburg, Oak Park, and Oak Lawn have their own digital billboards rules that differ from Cook County's county-level regulations. If you live in one of those cities, check the city-specific page instead.

Dynamic image display signs shall comply with the following regulations: ... 12.4.1.Luminance. The following brightness limits shall apply:A.5,000 nits between sunrise and sunset; andB.250 nits between sunset and sunrise.C.No sign shall be illuminated between the hours of 11:00 p.m. and 5:00 a.m., provided that an entity may keep its on-premises sign illuminated to no greater than 250 nits between the hours of 11:00 p.m. and 5:00 a.m., when the entity is open for business. ... 12.4.2.Dwell time. The text, image or display on the face of the sign shall not change more than once every ten seconds. Twirl time shall not exceed 0.25 seconds.

Source: Illinois Highway Advertising Control ActView official code

Full Breakdown

Article 12 of the Cook County Zoning Ordinance (Appendix A), comprehensively re-adopted by Ord. No. 25-0036 on April 10, 2025, regulates on-premises signs and notes that off-premises billboards are separately addressed under Chapter 114. 4 sets the standard for dynamic image display signs, the electronic and digital displays used for changing on-premises messaging, including digital billboard-style faces. Sec. unless the business the sign advertises is open, in which case it may stay lit up to 250 nits. Sec. 2 limits how often the display can change: no more than once every ten seconds, with any twirl transition capped at a quarter of a second, and Sec.

3 separately bans all motion, fading, dissolving, blinking or transitioning the message from one face to another. Sec. 4 requires an automatic dimmer or shutoff that kills the sign or turns it black if it malfunctions, plus a pre-permit affidavit (retested annually) attesting the sign meets these limits, with luminance tested at full white. These signs still need the underlying two-year sign permit under Sec. 1, issued by the Department of Building and Zoning, which can be revoked for noncompliance.

Violations & Fines

A dynamic display sign that runs brighter than 5,000/250 nits, stays lit past 11:00 p.m. while the business is closed, changes images faster than once every ten seconds, or displays motion effects violates Article 12.4, and the Commissioner of Building and Zoning can refuse to renew, or revoke, the underlying two-year sign permit issued under Sec. 12.1.1, in addition to the Code's general Sec. 1-10 fine of not less than $1,000.00 per day the violation continues.

Frequently Asked Questions

How bright can a digital billboard or sign be in Cook County?
Sec. 12.4.1 caps luminance at 5,000 nits between sunrise and sunset and 250 nits between sunset and sunrise, and the sign must go dark between 11:00 p.m. and 5:00 a.m. unless the business it advertises is open, in which case it can stay on at up to 250 nits.
How often can a digital sign's message change under Cook County's zoning code?
Sec. 12.4.2 limits dwell time to once every ten seconds and caps any twirl transition at a quarter of a second, while Sec. 12.4.3 separately bans all motion, fading, dissolving, blinking and face-to-face transition effects when the display changes its message.
Does a digital sign owner have to prove compliance before getting a permit?
Yes. Sec. 12.4.4 requires an affidavit, submitted before the permit issues and again at each annual renewal, attesting the sign was tested and meets the luminance, motion and dwell-time limits, with luminance tested while the sign is set to full white.
Does this luminance and dwell-time rule apply inside Chicago?
No. Article 12 sits in Cook County's Zoning Ordinance, Appendix A, which under state county-zoning law reaches only the unincorporated territory of the County; Chicago and the county's more than 130 incorporated suburbs each regulate digital signs under their own separate municipal codes.

Sources & Official References

Other rules in Cook County

All Cook County rules

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