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Madison County, IL Sign Regulations: Digital Billboards (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Max sign area used
50% of permitted sign face
Message change limit
No more than once per 60 seconds
Animation
Prohibited; static messages only
Per frontage
One EMC sign per street frontage
Zoning district
Business Zone Districts only

Summary

Digital message centers on signs in Madison County business districts are capped at 50% of the sign's face under County Code § 93.119(C), limited to one per street frontage, and can change message no more than once every 60 seconds with no animation.

These county ordinances apply to unincorporated areas of Madison County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

(C) Message centers. Digital electronic message centers ("EMCs") may be incorporated into signs as provided in this division. (1) Number, design, dimensions. (a) Not more than one sign with an EMC component is allowed per street frontage. ... (d) Not more than 50% of the sign area of a permitted sign may be occupied by EMCs. (2) Operations. (a) The message displayed on an EMC shall not change more frequently than once per 60 seconds. (b) EMCs shall contain static messages only, and animated, dissolve, or fade transitions are not allowed.

Full Breakdown

119(C) governs electronic message centers, EMCs, incorporated into signs in Business Zone Districts. Only one sign with an EMC component is allowed per street frontage, and the EMC has to read as part of a permanent sign that also carries separate text or graphics; it cannot be the sign's predominant element. If the EMC sits at the top of the sign, the sign needs a substantial cap feature above it matching the sign face's material, form, color, and texture. An EMC cannot occupy more than 50% of the sign's total permitted area.

Operationally, the displayed message cannot change more often than once every 60 seconds, and the content itself has to be static: dissolve, fade, and other animated transitions are barred. Dimming software and sensors must automatically adjust brightness for nighttime viewing and changing ambient light, and the light intensity can never create glare that amounts to a traffic hazard or otherwise threatens public health, safety, or welfare. 116(B), including the ban on blinking or flashing effects. 161 before installing an EMC.

Violations & Fines

An EMC that changes faster than once a minute, animates its message, or throws glare onto a roadway violates § 93.119(C) and § 93.999(A), which sets a fine of $10 to $500 per day, each day after notice counting separately. The county can also pursue a Circuit Court order under § 93.999(B) to shut down or remove a noncompliant digital sign.

Frequently Asked Questions

How often can a digital billboard in Madison County change its message?
No more than once every 60 seconds. Section 93.119(C)(2)(a) sets that as the minimum interval between message changes, and the same subsection bars dissolve, fade, or any animated transition between messages: each new message must appear as a static image.
How much of a sign can be a digital display?
Up to 50%. Section 93.119(C)(1)(d) caps the electronic message center component at half of the total sign area for a permitted sign, and the EMC has to be built into a larger sign that also carries non-electronic text or graphics rather than standing alone.
Are digital billboards allowed in residential areas of the county?
No. Section 93.119 places electronic message centers in the Business Zone District's sign standards, and only one EMC-equipped sign is allowed per street frontage there. The county's residential, agricultural, and conservation district sign rules in section 93.118 do not include an EMC provision.

Sources & Official References

Other rules in Madison County

All Madison County rules

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