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Round Rock, TX Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Rule
New off-premise digital billboards banned citywide
Citation
City Code § 8-81
Existing exception
One legacy digital billboard, IH-35
Enforcer
Planning & Development Services
2026 ballot measure
Prop A would allow 12 new signs

Summary

Round Rock's sign code bars new off-premises signs and billboards citywide, including digital billboards, unless a narrow code exception applies; only one legacy digital billboard remains from a 2013 swap deal.

The code does not allow for 'off-premises signs unless otherwise specifically permitted by this chapter' and also has a prohibition on 'billboard signs.'

Full Breakdown

City Code Section 8-81 prohibits off-premises signs and billboard signs throughout Round Rock, a ban that also blocks new freestanding digital billboards under Article IX of the Zoning and Development Code. Planning & Development Services enforces the sign code and denies permits for any new off-site electronic display. One legacy digital billboard survives on southbound IH-35 under a 2013 agreement that let Lamar Advantage Holding Company convert one static billboard to digital in exchange for removing two others. A 2026 ballot petition, Proposition A, would amend the City Charter to allow up to twelve new privately funded off-premise digital signs along I-35 and SH-45, but City Council has not endorsed reversing the ban.

Violations & Fines

Building a new digital billboard without a permit is a code violation; Planning & Development Services can deny the permit outright and require removal, since off-premise electronic signs are banned citywide.

Frequently Asked Questions

Can I put up a new digital billboard in Round Rock?
No. City Code Section 8-81 bans new off-premises signs and billboard signs citywide, and that prohibition covers new freestanding digital billboards as well as static ones.
Why does one digital billboard exist on IH-35 then?
It's a non-conforming sign grandfathered under a 2013 agreement letting Lamar Advantage Holding Company convert one existing billboard to digital in exchange for removing two others.
Could new digital billboards be allowed soon?
A 2026 petition, Proposition A, seeks a charter amendment allowing up to 12 privately funded off-premise signs along I-35 and SH-45; City Council has not backed reversing the ban.

Sources & Official References

Other rules in Round Rock

All Round Rock rules

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