Seattle's sign code SMC 23.55 bans new off-premises billboards citywide, prohibits digital conversion of existing billboards, restricts on-premises electronic message centers to 8-second hold times in commercial zones, and bans flashing or animated signs in residential areas.
Title 23.55 caps the total number of legal-nonconforming billboards (capped at the 1981 inventory). SMC 23.55.014 bars conversion of static billboards to digital displays β Seattle's long-standing position upheld in Clear Channel v. Seattle. New digital signs are limited to on-premises electronic message centers, with eight-second minimum static-image dwell time, no animation or video, brightness limits (NIT-based), and prohibitions in single-family and lowrise zones. Pioneer Square and other historic districts impose additional materials and illumination restrictions through design review.
Installing or operating an off-premises digital billboard, animating an EMC, or exceeding brightness limits triggers SDCI stop-work orders, fines up to $500 per day, mandatory removal at the owner's expense, and disqualification for future sign permits.
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