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El Paso, TX Sign Regulations: Freeway-Facing Signs (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Max size on I-10 (static/CEVM)
672 sq ft display area
Max height on I-10
60 ft above main-traveled-way grade
Residential setback, static billboard
350 ft from property line
Residential setback, digital (CEVM)
500 ft from property line
Demolition credit on I-10
2 existing billboards per new one

Summary

New billboards facing Interstate Highway 10 face some of El Paso's tightest sign standards: in C-3, C-4, M-1, M-2, and M-3 zones along I-10, a static or digital billboard can rise no higher than sixty feet and display no more than 672 square feet, and must still clear a 350- to 500-foot setback from any residential district under City Code §§ 20.18.220 and 20.18.230.

A.In zoning districts C-3, C-4, M-1, M-2, and M-3 districts on Interstate Highway 10, new static and new-CEVM may have operational display faces up to six hundred seventy-two square feet in display area, with the new static or new-CEVM being no higher than sixty feet, excluding a cutout that extends above the rectangular border of the sign, measured: 1.From the grade level of the centerline of the main-traveled way, not including a frontage road of a controlled access highway, closest to the sign at a point perpendicular to the sign location... B....new static and new-CEVM billboards must be at least 350 feet [500 feet for CEVM] from the property line of any residential use or the following zoning districts.

Full Breakdown

18, Article III's billboard regulations, and treats new construction facing it more strictly than elsewhere in the city. 220(A) caps a new static or new-CEVM (digital) billboard on I-10 in the C-3, C-4, M-1, M-2, or M-3 zoning districts at 672 square feet of display area and sixty feet in height, measured from the grade of the centerline of the main-traveled way, or from the sign's base if that roadway is below grade. Off the interstate, on major or super arterials, the size cap drops to three hundred square feet and thirty-five feet in height.

230 then layers on setbacks: a new static billboard must sit at least 350 feet from the property line of any residential zoning district, and a new digital (CEVM) billboard must sit at least 500 feet away, with narrower 35- to 50-foot setbacks from certain commercial districts depending on sign size. 200(B) also requires an applicant on a transit corridor like I-10 to demolish and permanently remove two existing legally permitted billboards of the same size before a new static sign can go up, versus one demolition credit off a transit corridor, the practical effect is a shrinking, tightly capped inventory of billboards visible from the freeway.

Measurements exclude any cutout extending above the sign's rectangular border, and no more than eight bulletin billboards, spaced at least six thousand feet apart, are permitted along Loop 375 between I-10 and Montana.

Violations & Fines

Erecting a new billboard on I-10 or another transit corridor without the required demolition credits, or exceeding the 672-square-foot/sixty-foot cap or the 350-to-500-foot residential setback, means the city withholds or revokes the building permit under § 20.18.200(A), which bars issuance of any permit for a new or modified billboard except as authorized by Article III. Noncompliant signs are treated as unpermitted construction subject to removal.

Frequently Asked Questions

How big can a new billboard be along I-10 in El Paso?
Under City Code § 20.18.220(A), a new static or digital billboard in the C-3, C-4, M-1, M-2, or M-3 zones along Interstate Highway 10 can display up to 672 square feet and stand no taller than sixty feet, measured from the grade of the interstate's centerline.
How far must a new billboard be from a residential neighborhood?
Section 20.18.230 requires at least 350 feet from any residential zoning district for a new static billboard and at least 500 feet for a new digital (CEVM) billboard, measured property line to property line.
Can I build a new billboard on I-10 without removing an old one?
No. Section 20.18.200(B) makes I-10 a designated 'transit corridor,' and on a transit corridor a new static billboard requires demolishing and permanently removing two existing legally permitted billboards of the same size first: double the credit required elsewhere in the city.

Sources & Official References

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