Sherman, TX Sign Regulations: Freeway-Facing Signs (2026)
Key Facts
- Governing section
- Sherman Code of Ordinances § 14.03.002(k) and (l)
- Maximum ground sign face
- 65 square feet
- Maximum ground sign height
- Twelve feet
- Setback from highway
- 25 feet from the highway right-of-way
- Lighting
- Light source not visible to traveled ways
- Appeal window
- Ten days to the city council via city clerk
Summary
In the City of Sherman, Texas, signs in the F.M. Highway 1417 Overlay District under Sherman Code of Ordinances § 14.03.002 are capped at a 65 square foot face and twelve feet in height, set back 25 feet from the highway right-of-way, and any light source cannot be visible to traveled ways. Flashing or animated signs are barred.
(k) Monument/ground signs. (1) Signs may have a maximum 65 square foot face area and shall not exceed twelve feet in height. Minimum setback for signs shall be 25 feet from the highway right-of-way. (2) Monument signs must include a landscaped, stone-base feature. All monument sign bases shall be constructed of the same material as the front building facade on the same site or shall be compatible in design with stone or brick. (l) Illuminated/electronic signs. (1) Signs may be illuminated, but the source of light shall not be visible to traveled ways and the entire image or displayed text shall not be animated, intermittent, or flashing. (2) A sign shall display static images for a period of at least eight seconds. (3) Variable message signs shall not be animated, flash, travel, blink, fade, or scroll. Variable message signs shall transition instantaneously to another static image. (4) A maximum of 55% of the overall sign area may be devoted to an electronic message sign.
Full Breakdown
This page covers highway-facing signs in the City of Sherman, Texas, under the F.M. Highway 1417 Overlay District. The overlay reaches areas inside the city limits adjacent to F.M. 1417 and five hundred (500) feet on either side of the right-of-way, and it applies to commercial and multifamily developments only. All commercial and multifamily property in the area must follow the overlay standards and get site plan approval from the planning and zoning commission.
For monument and ground signs, subsection (k) allows a maximum 65 square foot face area, a height of not more than twelve feet, and a minimum setback of 25 feet from the highway right-of-way. Monument signs must include a landscaped, stone-base feature, and the base must match the front building facade material or be compatible in design with stone or brick.
Subsection (l) governs illuminated and electronic signs. Signs can be illuminated, but the source of light shall not be visible to traveled ways, and the image or text cannot be animated, intermittent or flashing. A sign shall display static images for at least eight seconds. Variable message signs cannot animate, flash, travel, blink, fade or scroll and must transition instantaneously. A maximum of 55% of the overall sign area can be an electronic message sign, revolving signs are not permitted, and a fuel pricing sign must be a ground or monument sign with only one pricing display per site.
Building signs get three (3) square feet of wall sign per linear foot of primary building face, up to a maximum of 150, 300 or 600 square feet depending on the building footprint tier. The same 65 square foot, twelve foot and 25 foot figures print in the F.M. Highway 691 overlay (§ 14.03.004) and the State Highway 289 overlay (§ 14.03.005). The 75 & 82 overlay in § 14.03.001 prints no sign subsection, so Article 14.07 (Signs) applies there.
An applicant aggrieved by a commission decision can appeal to the city council by filing with the city clerk within ten (10) days. A denied site plan cannot be refiled for six (6) months.
Violations & Fines
Sign violations in the City of Sherman, Texas, are zoning violations under § 14.09.003: a class C misdemeanor with a fine of not more than $2,000.00 plus costs, each day a separate offense, and a civil penalty of up to $1,000.00 per day. The city can also seek restraining orders and injunctions. Site plan denials by the planning and zoning commission go to the city council on appeal.
Frequently Asked Questions
How big can a highway sign be on F.M. 1417 in Sherman?
Can I put a lit or digital sign facing the highway in Sherman?
Does the same sign rule apply along U.S. 75 in Sherman?
Who approves overlay signs in the City of Sherman?
Sources & Official References
Other rules in Sherman
Texas rules heatmap·Compare Sherman to another location·View the Texas sign regulations overview
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