Wauwatosa, WI Soliciting & Door-to-Door: Solicitor Permits (2026)

020). 030 defines a direct seller broadly as anyone who sells goods or takes sales orders away from a permanent business location, expressly including peddlers, solicitors and transient merchants, and treats fund solicitation as direct selling too. 050 requires applicants to file with the police department, present a driver's license or other identification, and pay an annual fee set in the consolidated fee schedule; the police department investigates the application's names, date of birth, sex, race and home address, and must issue the permit within twenty-four hours (excluding weekends and holidays) unless the applicant made material omissions or was convicted of a crime substantially related to fitness for direct selling within the last five years.

040 exempts several categories, including permanent merchants, wholesale food sellers, agricultural producers selling their own crops, sellers whose home visit was specifically requested by the buyer, service-only sellers, court-ordered or bona fide auction sales, registered charitable organization representatives, school and civic athletic nonprofit fundraisers, and any person exempt under Wis. 51. A denied applicant can appeal to the common council. 070 lets the council revoke registration after notice and hearing for material misstatements, fraud, chapter violations, or a disqualifying conviction, with written notice served at least seventy-two hours before the hearing.