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Dunwoody, GA Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Governing section
City Code § 20-61
Where allowed
Gas stations, quasi-public/institutional uses, perimeter center
Static duration
Minimum 10 seconds per message
Residential shutoff
11 p.m.-6 a.m. within 300 ft of homes
Brightness cap
0.3 footcandles above ambient, distance-scaled
Intersection setback
125 feet from a signalized intersection

Summary

Dunwoody permits electronic message center signs only at gas stations, quasi-public/institutional uses and in the perimeter center overlay district, and City Code § 20-61 requires messages to hold static for at least ten seconds, change only by fading or dissolving, and shut off between 11 p.m. and 6 a.m. within 300 feet of homes.

(a)Electronic message centers shall be permitted as a component of gasoline station signage, quasi- public/institutional uses, and in the perimeter center overlay districts in accordance with the following standards: ... (2)Any electronic message center that is located within 300 feet of any residential use must automatically turn off between the hours of 11:00 p.m. and 6:00 a.m. daily.(3)An electronic message sequence must remain static for a minimum of ten seconds before the next message appears.(4)An electronic message sequence must be accomplished by means of fading or dissolving but shall not scroll, travel or flash. A transition sequence must be completed in no less than eight seconds. ... (8)Portable electronic message signs are prohibited. No electronic message center shall be permitted to be included as part of any limited duration sign.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 49).

Full Breakdown

Digital sign regulation in Dunwoody runs through § 20-61, which limits electronic message centers to three contexts: as a component of gasoline station signage, quasi-public/institutional uses, and signage within the perimeter center overlay district; the code does not authorize a general freestanding digital billboard anywhere else in the city. Within those allowed contexts, an EMC cannot sit within 125 feet of a signalized intersection, measured along the right-of-way from where the intersecting streets' rights-of-way meet. daily. Each message must remain static for at least ten seconds before the next one appears, and a message can change only by fading or dissolving, never by scrolling, traveling or flashing, with the fade transition itself taking no less than eight seconds.

The code separately bars any portion of the display from simulating motion through pictorial imagery, expanding or contracting shapes, or moving bands of light, and requires the sign to freeze on one static image, show a full black screen, or shut off if it malfunctions. 3 footcandles above ambient conditions, measured at 100 feet for signs up to 100 square feet, 150 feet for signs from 101 to 300 square feet, and 200 feet for signs over 300 square feet. Portable electronic message signs are banned outright, and an EMC cannot be part of any limited duration sign. Manual changeable copy signs, the non-electronic version, are allowed only for the same quasi-public/institutional and gas station uses.

Violations & Fines

Operating an EMC outside its permitted use category, brightness cap, or timing rules under § 20-61 is a sign code violation enforced under § 20-138, which treats each sign in violation, and each day it continues, as a separate offense subject to the Code's general penalty; the community development director can also seek removal or a court order for noncompliant signage.

Frequently Asked Questions

Can a Dunwoody business install a digital billboard anywhere in the city?
No. City Code § 20-61 only permits electronic message centers as part of gasoline station signage, quasi-public/institutional uses, or signage within the perimeter center overlay district; the sign code does not authorize a general freestanding electronic billboard outside those three categories.
How fast can an electronic sign's message change in Dunwoody?
Not fast at all by design. Section 20-61 requires each message to stay static for a minimum of ten seconds, and any change to the next message must happen by fading or dissolving, never scrolling, traveling or flashing, with the fade transition itself taking no less than eight seconds to complete.
Do digital signs near homes have to turn off at night in Dunwoody?
Yes. Under § 20-61(a)(2), any electronic message center located within 300 feet of a residential use must automatically turn off between 11:00 p.m. and 6:00 a.m. daily, on top of the citywide brightness cap of 0.3 footcandles above ambient light, measured at a distance scaled to the sign's area.

Sources & Official References

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