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High Point, NC Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

District allowed
CB District only
Max freestanding video sign area
32 square feet
Max freestanding height
6 feet
Max attached video wall sign
60 square feet
Max illumination
2,500 nits (500 nits after sunset)
Spacing between video signs
50 feet minimum

Summary

High Point confines true digital billboards, what the ordinance calls video signs, to the CB Central Business District. Development Ordinance Section 5.7.10.C.1 sets that district limit, and Section 5.7.10.C.2.a caps a freestanding video sign at 32 square feet and 6 feet in height, positioned parallel to the street so it does not face oncoming traffic directly.

C.Video Signs 1.Video signs are only allowed in the CB District.2.Freestanding Video Signs a)Freestanding video signs shall be a maximum of 32 square feet and 6 feet in height and shall be positioned generally parallel to the street to minimize direct view from approaching vehicular traffic.b)A zone lot having a freestanding video sign shall not be permitted to have any other non-video freestanding sign.c)The number of freestanding video signs shall be limited as follows:(i)One freestanding video sign shall be permitted per street front on a zone lot having a street frontage of 100 feet or greater; and(ii)One additional freestanding video sign shall be permitted per street front for a zone lot having a street frontage of 200 feet or greater.d)No part of a freestanding video sign shall be located within 25 feet of the intersecting street rights-of-way, or closer than 50 feet to another freestanding video sign.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 9 | Development Ordinance: Supplement 14).

Full Breakdown

10, Electronic Sign Standards, splits digital signage into two tiers: electronic changeable copy signs, which display static alphanumeric text, and video signs, which can show full video content. 1 allows across 8 districts including LB, GB, CB, RC, MS, MX, GCO, and SMO. a caps a freestanding video sign, a true digital billboard, at 32 square feet and 6 feet in height, and requires it to be positioned generally parallel to the street to minimize direct view from approaching traffic. c. d. 3, capped at 60 square feet, restricted to buildings with at least 100 feet of linear width, and barred from projecting more than 18 inches off the wall. 3: no more than 2,500 nits, dimming to 500 nits between sunset and sunrise, with a light-sensing device required to enforce that automatically.

Violations & Fines

A video sign installed outside the CB District, oversized beyond the 32-square-foot freestanding or 60-square-foot attached caps, or exceeding the 2,500-nit illumination ceiling is a violation under Section 9.3.1 or 9.3.4 of the Enforcement chapter. The Planning and Development Director can deny or revoke the sign permit and assess civil penalties starting at $50 for a first violation, rising to $500 per day under Section 9.9.5 for continued noncompliance.

Frequently Asked Questions

Where in High Point can a business install a digital billboard?
Only in the CB, Central Business, District. Section 5.7.10.C.1 restricts video signs, the ordinance's term for full digital billboards, to that single district; a business in the LB, GB, or MX districts can only use the more limited electronic changeable copy sign category instead.
How big can a digital billboard be in High Point?
A freestanding video sign is capped at 32 square feet and 6 feet in height under Section 5.7.10.C.2.a. An attached video wall sign on a building has a separate, larger cap of 60 square feet under subsection C.3, but neither category can exceed those limits regardless of lot size.
How bright can a digital billboard be at night in High Point?
Video signs are capped at 2,500 nits generally and must automatically dim to no more than 500 nits between sunset and sunrise under Section 5.7.10.A.3. The sign manufacturer must certify the illumination is factory pre-set within those limits before the city issues a sign permit.

Sources & Official References

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Significant Restrictions