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Houston County, GA Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Allowed districts
C-1, C-2, C-3, M-1, M-2 (97.13.1)
Minimum display time
1 second per message (97.13.2)
Minimum repeat interval
2 seconds (97.13.3)
Segmented message cap
10 seconds (97.13.4)
Scroll speed range
16-32 light columns/second (97.13.5)

Summary

Electronic signs in unincorporated Houston County only go in C-1, C-2, C-3, M-1 and M-2 districts, and Section 97.13 locks their message timing: each display holds at least 1 second, cannot repeat sooner than every 2 seconds, and any segmented message tops out at 10 seconds.

These county ordinances apply to unincorporated areas of Houston County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

97.13.1. Electronic signs shall be allowed only in C-1, C-2, C-3, M-1 and M-2 zoning districts. 97.13.2. No message may be displayed for less than one (1) second. 97.13.3. No message may be repeated at intervals of less than two (2) seconds. 97.13.4. No segmented message may last longer than ten (10) seconds. 97.13.5. No traveling message may travel at a rate slower than sixteen (16) light columns per second or faster than thirty-two (32) light columns per second.

Full Breakdown

13 of the Comprehensive Land Development Regulations governs electronic signs, the category that covers digital billboards and other changeable-message displays. 1 restricts electronic signs to five zoning districts: C-1, C-2, C-3, M-1, and M-2, so they are not a by-right use in residential or agricultural zones. Within those districts, four timing rules apply together. 2 requires every message to display for at least one second before changing. 3 bars repeating any message at intervals shorter than two seconds. 4 caps any segmented message, one broken into multiple parts shown in sequence, at ten seconds total.

5 governs traveling or scrolling messages, requiring the light columns to move no slower than 16 per second and no faster than 32 per second, so a crawl cannot be sped up into an unreadable blur or slowed to a near-static flash. 2.

Violations & Fines

Section 97.25.3 makes any violation of the sign chapter, including an electronic sign that flashes faster than the 97.13 limits or is installed outside the five permitted districts, subject to the general penalty in Sec. 1-11 of the County Code: up to $1,000 for each of the first two offenses, and for a third offense up to $1,000, up to 60 days in jail, or both, with each day and each sign counted separately.

Frequently Asked Questions

Where are digital billboards allowed in unincorporated Houston County?
Only in C-1, C-2, C-3, M-1, and M-2 zoning districts. Section 97.13.1 of the Comprehensive Land Development Regulations excludes electronic signs from residential and agricultural districts entirely.
How fast can an electronic sign's message change?
Not faster than every 2 seconds and not held less than 1 second. Sections 97.13.2 and 97.13.3 set the floor and ceiling, and 97.13.4 caps any segmented message sequence at 10 seconds total.
Is there a rule for scrolling text on digital signs?
Yes. Section 97.13.5 requires traveling messages to move at 16 to 32 light columns per second, a band meant to keep scrolling text readable without letting it flash too fast or crawl too slowly.

Sources & Official References

Other rules in Houston County

All Houston County rules

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