Huntington Park, CA Sign Regulations: Digital Billboards (2026)

Huntington Park Municipal Code § 9-3.1206 defines a billboard as a sign with a display face over eight square feet, on a permanent structure, that carries off-site commercial messages, general advertising or advertising for hire, or whose structure is a principal, separate or secondary use of the land. The same definition states that electronic displays are not within it. Section 9-3.1211(6) then lists billboards among the signs prohibited throughout the City, so a freestanding digital billboard selling third-party advertising cannot be approved by the City Council's planning staff anywhere in the City of Huntington Park.

What the City does allow is an electronic display: an internally illuminated message device capable of displaying full color, full motion graphic images, also known as an electronic readerboard. Section 9-3.1222 confines these displays to properties with street frontage along Pacific Boulevard from the north side of Florence Avenue to the south side of Randolph Street. Each display must be mounted to the exterior façade of the building, must be wall-mounted, and cannot extend beyond the length of the wall or walls holding it. Maximum size is two and one-half square feet of display face area per lineal foot of tenant frontage, and that area is in addition to the sign area otherwise allowed. Vertical projection stops at the roof line or parapet, the face must be at least two and one-half feet high, and the clearance above grade must be at least eight feet. Corner wrap mountings are allowed only on walls with street frontage.

The code also sets a hardware floor: a minimum resolution of 48 x 1200 pixels, a minimum 48 bit full color display, a minimum brightness of 5,000 nits at 6,500K, and a minimum pitch of 16 mm. Content is limited to noncommercial messages and on-site commercial messages. A permit is required, and the installation must also satisfy the building, electrical, grading, plumbing and other safety codes. Under § 9-3.1207 the Director of Community Development approves sign permits, and an applicant objecting to a decision appeals first to the Planning Commission and then to the City Council by filing a written notice within 15 calendar days.