Little Chute, WI Sign Regulations: Digital Billboards (2026)
Key Facts
- Segment display time
- 0.5-10 seconds
- Scroll speed
- 16-32 columns/sec
- Permitted use
- on-premises/public service only
- Permit required
- yes, from zoning administrator
Summary
Little Chute limits electronic message center signs to on-premises advertising or public service messages, requiring segments to display for a half-second to ten seconds and traveling text to run between 16 and 32 light columns per second.
(b)Electronic message unit signs. The restrictions for electronic message unit signs are as follows: ...(1)Segmented messages must be displayed for not less than one-half second or more than ten seconds. (2)Traveling messages may travel no slower than 16 light columns per second and no faster than 32 columns per second.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 18 Update 1).
Full Breakdown
Under the Village of Little Chute's sign code, electronic message unit signs may be used only to advertise activities conducted on the premises or to display public service information such as time, date, temperature or weather: off-premises digital advertising isn't permitted. Segmented messages must hold on screen for at least half a second and no more than ten seconds, and traveling text must scroll no slower than 16 light columns per second and no faster than 32. Like all signs in the village, electronic message units still need a sign permit from the zoning administrator before installation.
Violations & Fines
Erecting or altering an electronic message sign without a permit, or running message speeds outside the 16-32 column range, violates the sign article and is enforceable by the zoning administrator, with removal or penalty for noncompliant signs.
Frequently Asked Questions
Can I put up a digital billboard advertising another business in Little Chute?
How fast can text scroll on an electronic sign?
Sources & Official References
Other rules in Little Chute
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Digital Billboards in Nearby Cities
How other cities in Outagamie County handle digital billboards.