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Williamson County, TN Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Flashing/revolving lights
Prohibited outright, all districts
Message change frequency cap
Every 2 hours or 4x per 24 hrs
Governing section
Zoning Ordinance § 18.05(C)-(D)
Off-premise billboards
No authorized use in the code
Illegal sign removal authority
Codes Compliance Director

Summary

Williamson County bans flashing or revolving lights on any sign in every zoning district and caps how often an electronic message can change. Section 18.05 makes a sign with lights that revolve or flash an outright prohibited sign, and limits message changes to no more than once every two hours or four times in any 24-hour period.

City-specific rules exist: Franklin has its own digital billboards rules that differ from Williamson County's county-level regulations. If you live in Franklin, check the city-specific page instead.

Section 18.05:Prohibited Signs The following types of signs are prohibited in all districts: ... (C) Signs that consist of lights that revolve or flash; (D) Signs where the message is changed more frequently than every two hours or four times per 24-hour period; (E) Signs that include air activated graphics or balloons bearing a commercial message; (F) Signs that rotate, revolve, or otherwise move unless otherwise expressly permitted under this Article

View official code

Official source re-checked September 8, 2026: the cited page had not changed since it was quoted.

Full Breakdown

05, Prohibited Signs, lists categories banned countywide regardless of district: signs in a public right-of-way (other than government or utility signs), balloons, pennants, streamers or spinners, signs with lights that revolve or flash, signs whose message changes more frequently than every two hours or four times per 24-hour period, air-activated graphics, signs that rotate or otherwise move, obscene signs, trailer-mounted signs, signs imitating traffic or government signals, graffiti, and roof signs. For an electronic message center or digital display, subsections (C) and (D) work together: the flashing/revolving prohibition rules out strobing or scrolling animation, while the two-hour or four-times-daily cap governs how often static content can be swapped even on a compliant static-image display. 03 governs how sign area and height are measured. 05 restrictions rather than as a stand-alone billboard use.

Violations & Fines

The Codes Compliance Director may remove an illegal sign on public property or in a right-of-way without notice and treat it as litter subject to disposal under Section 18.06(F). Beyond removal, operating a prohibited sign is a violation of the Ordinance under Article 22.03, punishable as a misdemeanor with a fine of $10 to $50 per offense under Tenn. Code Ann. § 13-7-111; each day the flashing sign or too-frequent message change continues counts as a separate offense.

Frequently Asked Questions

Can a business in unincorporated Williamson County install a flashing electronic sign?
No. Section 18.05(C) prohibits any sign with lights that revolve or flash in every zoning district countywide, so a strobing or animated digital display is a prohibited sign regardless of the property's zoning district or use.
How often can a digital sign change its message legally?
Section 18.05(D) caps message changes at no more frequently than every two hours, or four times within any 24-hour period, for signs in unincorporated Williamson County; changing copy faster than that makes the sign a prohibited sign.
Does the county allow stand-alone off-premise billboards?
The Zoning Ordinance's permitted sign tables list only on-premise ground, wall, projecting, entrance and auxiliary signs by use type; no billboard or off-premise advertising sign category is authorized, so a digital display must comply with the on-premise standards.

Sources & Official References

Other rules in Williamson County

All Williamson County rules

Compare Williamson County to another location·View the Tennessee sign regulations overview

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