Coeur d'Alene, ID Sign Regulations: Freeway-Facing Signs (2026)

Interstate 90 shapes where the City allows a large Billboard. Under § 15.50.400(C)(4), a Billboard not exceeding three hundred square feet (300 ft2) can be relocated in a C-17, M, or LM zoning district. A Billboard exceeding 300 ft2 needs C-17, M, or LM zoning and one of three locations: property abutting Northwest Boulevard within six hundred fifteen feet (615') of Interstate 90, property abutting US95 within 615 feet of Interstate 90, or property north of Seltice Way and south of Interstate 90. The 615 feet is measured from the edge of the travel lane closest to the right-of-way.

Distance standards stack on top of the corridor rule. Billboards need at least one thousand feet (1,000') between them on the same street or highway, measured along the centerline of the public right-of-way regardless of which side each stands on. None can be within one hundred fifty feet (150') of an intersection or within five hundred feet (500') of a residential zoning district, designated historic district, park, school, church, or cemetery. A Billboard must sit adjacent to an arterial street, cannot extend over the public right-of-way or any property line, and cannot intrude into a structural setback.

The move itself follows § 15.50.400(C)(3): a demolition permit for the old Billboard, non-residential property with one hundred feet (100') of arterial frontage, a Council hearing with published, mailed, and posted notice, and no second move within ten (10) years. Council's compatibility finding limits height to twenty-four feet (24') where no buildings stand within three hundred feet (300'), and where buildings block views, to no more than twelve feet (12') above building height and never above forty-eight feet (48'). Utilities go underground when power is on the property or within seventy-five feet (75'). Mobile Billboards on trucks, trailers, or boats are prohibited in all zoning districts (§ 15.50.410(H)).