Battle Creek, MI Sign Regulations: Window Signs (2026)

Chapter 1263, the Sign Ordinance of the City, regulates window signs in Section 1263.09(a), the table for Commercial and Industrial Districts. The Window Signs row ties the maximum number to the square footage of the window or windows the signs will be placed on, and sets the maximum area at not more than 30% of the window area upon which the sign will be placed. The row prints NA for maximum height and setbacks. Because the cap is a percentage of each window, a large storefront pane and a small door glass each carry their own limit.

The percentage is measured using Section 1263.07(a), which counts the entire area within any circle, triangle, rectangle or square enclosing the extreme limits of writing, representation, emblem or similar character, together with any frame or other material forming an integral part of the display. A three-dimensional object in a window is measured as its maximum projection on a vertical plane under subsection (d).

Permits turn on whether the sign is permanent or temporary. Section 1263.03 requires a permit from the Community Services Department before anyone erects or substantially alters a permanent sign, and the Zoning Code defines a permanent sign as one needing tools or machinery for installation or removal. Section 1263.04(a) exempts temporary signs from permits. The Window Signs row does not itself say which category a window sign falls into.

A window sign still has to meet the general rules. Section 1263.05 prohibits flashing signs and animated signs, and signs not shielded so that beams or rays of light are directed at the traveled right of way. Section 1263.12(a) requires signs to be well maintained with no signs of damage or wear. The table's temporary sign row for these districts is separate from the window row.