Cheektowaga, NY Sign Regulations: Window Signs (2026)

Section 260-50G groups "specific sign conditions," and subsection (1) states the window sign rule directly: lettered or neon signs shall not exceed 50% of the total glass area and shall be mounted behind the glass. That sits inside a broader permit structure: § 260-50A(1) establishes a permit system for signs in commercial and manufacturing districts, and § 260-50A(4) prohibits all signs not expressly permitted by the chapter. Section 260-50E(1) requires a permit issued by the office of the Building Inspector before any sign or support structure is erected, with a fee set by Town Board resolution, though no permit is charged for a sign carrying no commercial message.

General regulations in § 260-50D(2) also govern illumination on any sign, including a lit window sign: only constant-intensity light is allowed, flashing or rotating lighting is barred, and beams can't be directed onto a street, sidewalk or adjacent premises so as to cause glare or a traffic hazard. Because the window-sign cap sits under "specific sign conditions" rather than the general district sign-area table in § 260-50I, it applies uniformly across zoning districts to any lettered or neon sign displayed in a storefront window, regardless of the maximum total sign area otherwise allowed on that lot.