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Novato, CA Business Licensing & Operations: Massage Establishments (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified October 2026

Key Facts

Permit issuer
Chief of police or designee
Decision deadline
30 days after a completed application
Permit term
One year, renewal filed at least 60 days before expiration
Operating hours
7:00 a.m. to 10:00 p.m. only
Denial appeal
To the city manager within ten days
Service records
Kept on premises for two years
Reapplication bar
One year after revocation

Summary

In the City of Novato, California, section 8-4.3 requires a massage establishment permit from the chief of police, a use permit in a zone that allows the use, a city business license and a valid state massage certificate before anyone administers massage for consideration. The establishment permit lasts one year and cannot be transferred.

a.Massage Establishment Permit. Unless exempt pursuant to subsection 8-4.4, it shall be unlawful for any person to engage in, conduct, or carry on the business or operation of a massage establishment within the city without first obtaining a permit to operate a massage establishment pursuant to subsection 8-4.5 of this code.b.Use Permit. Massage establishments in the city may operate only in zones where such use is permitted pursuant to chapter 19 of this code, and only with a valid use permit.c.Business License. Any person who engages in, conducts, or carries on the business or operation of a massage establishment providing massages to the public for any form of consideration shall apply for and obtain a business license pursuant to section 8-1 of this code.d.CAMTC certification. It shall be unlawful for any person to administer massage for any consideration whatsoever within the city without a valid state massage certificate.

Full Breakdown

Section 8-4 of the Novato Municipal Code (Ordinance No. 1606, October 11, 2016) regulates massage establishments and massage technicians under Government Code sections 51030 through 51034 and the state massage certificate issued by the California Massage Therapy Council. Section 8-4.3 stacks four requirements: a permit to operate a massage establishment, a use permit with operation only in zones where chapter 19 of the Code permits the use, a business license under section 8-1, and a valid state massage certificate for anyone administering massage for any consideration.

Application goes to the chief of police on a form, with a nonrefundable filing fee set by city council resolution to cover the background investigation, premises inspection and fingerprinting. Section 8-4.5 requires the business name and location, the ownership details, a photograph of the applicant at least two inches by two inches taken within one year, the applicant's massage field history, each technician's certificate, and a lease or notarized property owner acknowledgment. A permit is not issued to an applicant convicted of listed offenses, including offenses requiring registration under Penal Code Section 290. The chief decides within 30 days of a completed application. Other grounds for denial under section 8-4.6 include an applicant under 18, false information, a suspension not yet ended or a revocation within the preceding five years, and a proposed establishment that would not comply with the Code.

The permit is valid for one year. Renewal applications are filed at least 60 days before expiration, temporary permits are not issued, and a lapsed permit requires a new application and the original fee. Changes in application information must be reported within 15 days. A denial can be appealed to the city manager within ten days of the notice.

Operating standards in section 8-4.11 include massage only between 7:00 a.m. and 10:00 p.m., no locked massage rooms, no alcoholic beverages on the premises, and written service records kept two years. Section 8-4.8 requires posting the business license, permit, technician certificates, use permit and a schedule of services with prices and minimum treatment times.

Violations & Fines

Under section 8-4.13 the chief of police can suspend or revoke a permit after a hearing for fraud in obtaining it, violations of state massage law or section 8-4 on the premises, a disqualifying conviction, or an approval issued in error. A revoked holder cannot reapply for one year (section 8-4.16). Section 8-4.17 makes a violation a misdemeanor punishable under section 1-5, allows administrative citations, and counts each day as a separate violation. Section 8-4.18 declares a noncompliant establishment a public nuisance that the city attorney can abate.

Frequently Asked Questions

What do I need to open a massage business in Novato?
Section 8-4.3 requires four things: a massage establishment permit issued by the chief of police, a use permit in a zone where chapter 19 allows the use, a business license under section 8-1, and a valid state massage certificate from the California Massage Therapy Council for anyone administering massage. The establishment permit does not authorize the permittee to physically administer massage to patrons.
Who is exempt from the Novato massage rules?
Section 8-4.4 exempts licensed physicians, surgeons, chiropractors, osteopaths, physical therapists and nurses, barbers and cosmetologists whose massage is limited to the head, neck, scalp, feet and legs below the knees, athlete trainers, and school athletic trainers. It also exempts medical establishments, licensed health care facilities, qualifying barbershops and salons, and approved schools.
What hours can a Novato massage establishment operate?
Section 8-4.11 allows massage only between 7:00 a.m. and 10:00 p.m. No establishment can be open and no massage can be provided between 10:00 p.m. and 7:00 a.m. A massage begun before 10:00 p.m. must still end at 10:00 p.m., and the establishment must tell patrons so.
How do I appeal a denied or revoked massage permit?
Section 8-4.7 allows a written appeal of a denial to the city manager within ten days of the notice of denial, and the city manager holds a hearing and can affirm or overrule the chief of police. Section 8-4.15 gives the same ten days for a suspension or revocation, and the city manager's decision is final.

Sources & Official References

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