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Pleasanton, CA Business Licensing & Operations: Massage Establishments (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Business permit
City registration permit, police dept., § 6.24.030
Practitioner requirement
CAMTC certification for every practitioner
Permit duration
2 years, § 6.24.090
Operating hours
7:00 a.m. to 10:00 p.m. only
Liability insurance
$2,000,000 per occurrence minimum
Renewal deadline
At least 30 days before expiration

Summary

Anyone operating a massage business in Pleasanton must hold a current city registration permit from the police department, and every practitioner working there must be certified by the California Massage Therapy Council. Massage may run only between 7:00 a.m. and 10:00 p.m., and city registration permits are good for two years.

It shall be unlawful for any massage business to offer, provide, operate, engage in, conduct, or carry on massage in exchange for compensation within the city of Pleasanton unless all persons who offer, provide, operate, engage in, conduct, or carry on massage in exchange for compensation are certified massage practitioners or massage technicians, and the massage business holds a current and valid city registration permit.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: rev 4955754; v17 updated 2026-06-02).

Full Breakdown

24 requires two layers of authorization for any massage business in Pleasanton. 030 by filing CAMTC certification and identification; businesses separately need a city registration permit before operating, and it is unlawful to run a massage business unless everyone providing massage there is a certified massage practitioner or a grandfathered massage technician. 050 and must include owner and employee names and addresses, CAMTC certificates, criminal history for the past 10 years, fingerprints submitted to the FBI and California Department of Justice for any non-certified owner, and proof of commercial general liability insurance of at least $2,000,000 per occurrence.

060. 090, and a business must apply to renew at least 30 days before expiration or lose the right to operate; any change in ownership, staff, or location must be reported to the police department within 72 hours. m. 080.

Violations & Fines

Operating a massage business without a certified practitioner and a valid city registration permit is unlawful under § 6.24.030. The police chief can suspend or revoke a permit under § 6.24.130 for grounds such as a lapsed CAMTC certification or a permit obtained on false information, following notice and a hearing that must convene within 10 days of a permittee's request under § 6.24.070.

Frequently Asked Questions

Do massage businesses in Pleasanton need a city permit?
Yes. Section 6.24.030 of the Pleasanton Municipal Code makes it unlawful to operate a massage business unless every person providing massage there is a certified massage practitioner or a grandfathered massage technician and the business itself holds a current, valid city registration permit issued by the police department.
What hours can a Pleasanton massage business operate?
Under § 6.24.100, massage may be provided only between 7:00 a.m. and 10:00 p.m. The business must be closed to clients from 10:00 p.m. to 7:00 a.m., and only the owner or custodial and maintenance staff may remain on the premises between 11:00 p.m. and 6:00 a.m.
How long does a massage business registration permit last?
A city registration permit is valid for two years from the date of issuance under § 6.24.090. The business must apply for renewal at least 30 days before the permit expires, or it loses the right to operate massage services until a new registration is approved.
Can I still get a massage technician permit instead of CAMTC certification?
No. Section 6.24.080 bars the city from issuing any new massage technician permits after the ordinance took effect, and none may be renewed or extended. Practicing massage in Pleasanton now requires certification by the California Massage Therapy Council, with limited exceptions like special-event permits.

Sources & Official References

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