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Dane County, WI Business Licensing & Operations: Tattoo & Body Modification (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Governing law
Dane County Code ch. 48.13
Licenses required
Establishment and practitioner both
Application deadline
30 days before issuance
License year
July 1 - June 30
Late renewal fee
25% of license fee
Forfeiture per violation
$25.00-$500.00

Summary

Dane County requires a license to operate a tattooing or body-piercing establishment and for every practitioner working in one, under Code ch. 48.13. The Public Health Madison and Dane County Department administers licensing, and unlicensed operation or unlicensed practitioners can each draw forfeitures of $25.00 to $500.00 per violation.

City-specific rules exist: Sun Prairie, and Madison have their own tattoo & body modification rules that differ from Dane County's county-level regulations. If you live in one of those cities, check the city-specific page instead.

48.13 REGULATION OF TATTOOING AND BODY-PIERCING; CONTINUED. It shall be a violation of this subchapter I for any person to: (1) Operate a tattooing establishment or a body-piercing establishment or a combined tattooing and body-piercing establishment unless a license for the establishment is first obtained under this subchapter I. (2) Operate a tattooing establishment or a body-piercing establishment or a combined tattooing and body-piercing establishment unless all practitioners working in the establishment hold current licenses issued under chapter SPS 221, Wis. Admin. Code, or this subchapter.

Full Breakdown

Ch. 13(1) makes it a violation to operate a tattooing establishment, body-piercing establishment, or combined establishment unless a license for the establishment has first been obtained. Subsection (2) separately requires that every practitioner working in the establishment hold a current license issued under chapter SPS 221, Wis. Admin. Code, or this subchapter; an establishment can be licensed while still violating the ordinance if an unlicensed practitioner works there. 14 extends licensing to special events, requiring the Health Department to license each temporary table, booth or area as a separate temporary establishment, and every practitioner at that event must also hold a current State of Wisconsin practitioner's license.

Applications must be filed 30 days before the desired issuance date under sec. 15, and the licensing year runs July 1 through the following June 30. Renewal fees are due by June 30 under sec. 17, and a late renewal draws a 25% late-filing fee unless the applicant stops all tattooing and piercing activity until the renewal issues. Establishments found in violation are also subject to a re-inspection fee and, under sec. 16(4), a special condition inspection fee for consultations that are not directly related to the department's routine licensing and inspection responsibilities under this chapter.

Violations & Fines

Ch. 48.18(1) sets a forfeiture of not less than $25.00 nor more than $500.00 for each violation of the licensing subchapter, and every day of continued violation counts as a separate offense. The director may also suspend or revoke an establishment's license under sec. 48.18(2), subject to appeal to the Board of Health under sec. 48.19, and the corporation counsel prosecutes violations or seeks an injunction under sec. 48.18(3).

Frequently Asked Questions

Can a tattoo shop operate in Dane County without a county license?
No. Ch. 48.13(1) makes it a violation to operate a tattooing, body-piercing, or combined establishment unless a license for that establishment is first obtained. This is separate from any state SPS 221 practitioner license and is issued by the Public Health Madison and Dane County Department.
Do individual tattoo artists need their own license too?
Yes. Ch. 48.13(2) separately requires that every practitioner working in a licensed establishment hold a current license under chapter SPS 221, Wis. Admin. Code, or this subchapter. An establishment can be properly licensed while still violating the ordinance if it employs an unlicensed practitioner.
What about tattooing at a one-day convention or pop-up event?
Sec. 48.14 treats each table, booth, or area at a special event as a temporary establishment requiring its own license before the event begins. Every practitioner working that event must also hold a current State of Wisconsin practitioner's license in addition to the temporary establishment license.
What happens if a licensed shop renews its license late?
Sec. 48.17 requires renewal by June 30 each year, and a late renewal draws a fee equal to 25% of the license fee. An applicant who agrees to stop all tattooing and piercing activity from July 1 until the renewal issues avoids that late-filing fee entirely.

Sources & Official References

Other rules in Dane County

All Dane County rules

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