Madison requires a city retail tobacco license under MGO Ch. 9.51 for any business selling cigarettes, e-cigarettes, or vaping products. Tobacco 21 applies citywide per Wis. Stat. 134.66.
Retail tobacco sales in Madison require an annual license from the City Clerk under MGO Ch. 9.51. Licensees must verify ID for any buyer who appears under 30, follow Wis. Stat. 134.66 prohibiting sales to anyone under 21, and post required signage. Compliance checks are conducted by Madison Police and Public Health Madison & Dane County. Selling flavored vape products is permitted in Madison; the state has not authorized a local flavor ban. Violations can lead to license suspension, revocation, and fines for both the clerk and the establishment.
First offense fines start around $200 plus possible license suspension; repeat sales-to-minors violations can trigger revocation hearings before the Alcohol License Review Committee.
Madison, WI
Madison enforces Tobacco 21 under Wis. Stat. §134.66 as amended to match the federal minimum age, prohibiting the sale of cigarettes, vapes, and nicotine pro...
Madison, WI
Madison requires every vape and e-cigarette retailer to hold a Cigarette and Tobacco Products Retailer license under Madison Ch. 41 and Wis. Stat. §139.34, w...
See how Madison's tobacco retail license rules stack up against other locations.
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