Rockville, MD Home Business: Signage Rules (2026)

Rockville's sign regulations require permits for all temporary and permanent commercial signs unless specifically exempt. All signs must be located on the same premises as the business they advertise. Blinking, flashing, or moving signs are prohibited throughout the city. Only churches, gas stations, and movie theaters are allowed changeable message signs. For home-based business enterprises, signage is restricted to maintain the residential character of the neighborhood as required by the zoning ordinance. Home businesses are typically limited to small, non-illuminated name or identification signs that do not advertise products or services in a manner inconsistent with residential use. The sign must not be placed in the public right-of-way. Sign permit applications are reviewed by the city's Department of Community Planning and Development Services. Off-premises signs, sandwich boards, and portable signs placed on sidewalks or rights-of-way without authorization are subject to removal and fines. Window signs in home businesses visible from the street may also be restricted if they alter the residential appearance of the property.