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Surry County, NC Outdoor Lighting: Billboard Lighting (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Who sets limits
Board of Adjustment, per-permit conditions
Application must include
Proposed brightness and interval settings
Board authority
Can deny or condition the sign
Applies to
New signs and static-to-digital conversions
No fixed cap
Brightness set case-by-case in the permit

Summary

Before Surry County will permit an electronic-messaging billboard, the applicant must submit proposed brightness settings and message-change intervals to the Board of Adjustment, which can attach conditions limiting brightness and timing, or deny the sign outright, under § 154.016-10(A)(3).

These county ordinances apply to unincorporated areas of Surry County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

(3) In the special use permitting process for billboards, the Board of Adjustment may deny the installation of an electronic-messaging billboard based on its required findings per §§ 154.010 or may require conditions limiting message brightness, message time intervals or other factors consistent with the intent of this subchapter. Applications for a special use permit for an electronic messaging billboard shall include proposed brightness settings, message change time interval rate, and adjustment ranges for brightness and message time interval rate if applicable, along with other required dimensional information.

Full Breakdown

Surry County Code § 154.016-10(A)(3) folds electronic-messaging billboard lighting controls into the special use permitting process the Board of Adjustment runs for all billboards. An application for an electronic-messaging billboard must include the proposed brightness settings, the message change time interval rate, and any adjustment ranges for brightness and timing, along with the standard dimensional information every billboard application needs. The Board of Adjustment can deny the electronic sign outright based on its required findings under § 154.010, the county's general standards for special use permits, or it can approve the sign subject to conditions limiting message brightness, message time intervals, or other factors the Board finds consistent with the intent of the sign subchapter.

The same permitting track applies whenever an existing static billboard is proposed to be converted to an electronic-messaging display, not just to brand-new signs. Because the code sets no fixed numeric brightness cap or dimming schedule, every allowable brightness and interval range is fixed case by case in the special use permit itself, and a sign that exceeds the brightness or interval limits written into its approved permit is out of compliance with that permit. Enforcement runs through the same channel as any other zoning violation: the Zoning Administrator can issue a notice of violation and, under § 154.005-11, a warning citation followed by escalating civil fines of $50, then $100, for each citation that follows.

Violations & Fines

An electronic billboard that runs brighter or changes messages faster than its approved special use permit allows is a zoning violation under § 154.016-10(A)(3), subject to a notice of violation and the general civil-penalty schedule in § 154.005-11: a warning citation, then $50 for a first monetary citation and $100 for each one after that.

Frequently Asked Questions

Does Surry County set a maximum brightness for digital billboards?
No fixed numeric brightness limit is written into the code. Instead, § 154.016-10(A)(3) requires every electronic-messaging billboard application to propose its own brightness settings and message-change interval, which the Board of Adjustment then reviews and can condition or deny during the special use permit process.
Who decides how fast an electronic billboard's message can change?
The Board of Adjustment does, case by case. Under § 154.016-10(A)(3), the applicant proposes a message change time interval rate and adjustment range, and the Board can attach conditions limiting that interval, along with brightness, as part of approving the special use permit.
Can I convert my existing static billboard to a digital one without a new permit?
No. Section 154.016-10(A)(3) requires the same special use permitting process, including submission of proposed brightness and message-interval settings, whenever an existing non-electronic billboard is proposed to be replaced with an electronic-messaging display, and the Board of Adjustment can deny or condition that conversion the same as a new sign.

Sources & Official References

Other rules in Surry County

All Surry County rules

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