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Cass County, MO Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

General LED/flashing cap
12 sq ft per face, § 400.750(E)(3)
Billboard flashing/moving light
Banned unless approved in the Special Use Permit
Billboard base rule
Every billboard requires a Special Use Permit
Traffic-signal-like signs
Not permitted under any circumstance
Time/temp exception
Changes allowed no more than every 15 seconds
Enforcement
Zoning Officer, § 400.030(22), up to $1,000/day

Summary

Cass County caps electronic message and LED signs with moving or variable light at twelve square feet per face under Section 400.750(E)(3), and billboards specifically may not use any flashing, intermittent, or moving lighting at all unless the County's Special Use Permit for that billboard specifically allows it, per Section 400.800(C)(6)(b).

These county ordinances apply to unincorporated areas of Cass County. Incorporated cities within the county may have their own rules that take precedence over county-level regulations.

Flashing Signs. ... Signs on which the artificial light is variable or moving, such as light emitting diode signs with moving messages, or giving the impression of movement are limited to a maximum of twelve (12) sf on any single sign face. ... Billboards shall not include any flashing, intermittent, or moving lighting or lights, unless specifically accepted by the County in the Special Use Permit.

Full Breakdown

The Zoning Order treats digital or animated signage under two layered rules. 750(E)(3) defines a flashing sign broadly to include 'light emitting diode signs with moving messages, or giving the impression of movement' and caps any such sign 'to a maximum of twelve (12) sf on any single sign face,' regardless of zoning district. 750(E)(3)(b) carves out a narrow exception for time-and-temperature displays, which are not treated as flashing signs if the numerals change no more than once every fifteen seconds and nothing else on the sign changes.

800(B). 800(C)(7). Outside the billboard rule, any other business or identification sign that uses moving or variable LED lighting is capped at twelve square feet under the general flashing-sign rule.

Violations & Fines

An LED or flashing sign built over the twelve-square-foot cap, or a billboard lit with flashing or moving lights without Special Use Permit authorization, is a Zoning Order violation enforced under Section 400.030(22): the Zoning Officer issues written notice, the owner has 10 days to correct it, and an uncorrected violation can be referred to court, where a misdemeanor conviction carries fines up to $1,000 per day.

Frequently Asked Questions

Can I put up a digital or LED sign in unincorporated Cass County?
Only up to twelve square feet per face. Section 400.750(E)(3) defines any 'light emitting diode signs with moving messages, or giving the impression of movement' as a flashing sign and caps it 'to a maximum of twelve (12) sf on any single sign face,' regardless of zoning district. A larger electronic display is not permitted as a standard sign.
Are digital billboards allowed along Cass County highways?
Not as a matter of right. Section 400.800(C)(6)(b) bars billboards from including 'any flashing, intermittent, or moving lighting or lights, unless specifically accepted by the County in the Special Use Permit,' and every billboard already needs a Special Use Permit under Section 400.800(B). A changing digital message can only happen if the County writes that exception into the specific permit.
Are time-and-temperature signs treated as flashing signs?
No. Section 400.750(E)(3)(b) exempts a sign showing only the current time or temperature from the flashing-sign rule as long as the numerals change no more than once every fifteen seconds and no other message appears on the sign. Any other variable-message LED display still falls under the twelve-square-foot flashing-sign cap.

Sources & Official References

Other rules in Cass County

All Cass County rules

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