Midland, TX Sign Regulations: Digital Billboards (2026)
Key Facts
- Permits
- Sign permit + Council-approved SUP with term
- Max height
- 30 ft (42.5 ft on I-20)
- Message hold time
- At least 8 seconds per message
- ETJ status
- Electronic billboards prohibited in the ETJ
Summary
Electronic billboards in Midland need both a sign permit and a City Council-approved specific use permit, and face strict height, spacing, and static-message rules under Chapter 11-7a.
A sign permit and a specific use permit with term shall be required prior to constructing any new electronic billboard... The maximum height of an electronic billboard shall be 30 feet, except for an electronic billboard located on property fronting on Interstate Highway 20, which shall have a maximum height 42.5 feet.
Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Municipal Code: Supplement 1 Update 2).
Full Breakdown
Midland Code of Ordinances § 11-7a-8(F) requires a sign permit and a specific use permit with term, approved by City Council after a public hearing, before any electronic billboard is built or modified. Height is capped at 30 feet (42.5 feet on Interstate 20 frontage), sign faces cannot exceed 672 square feet on I-20, and new locations must sit at least 1,500 feet from another billboard. Electronic billboards may show static messages only: each must hold for at least eight seconds, and flashing, scrolling, or animated video is prohibited. Electronic billboards are barred outright in the City's Extraterritorial Jurisdiction under § 11-7a-8(A).
Violations & Fines
Operating or modifying an electronic billboard without the required sign permit and specific use permit, or violating the static-message and lighting rules, is enforceable under §§ 11-7a-13 and 11-7a-14.
Frequently Asked Questions
Can I put up a digital billboard in Midland?
How fast can an electronic billboard change messages?
Sources & Official References
Other rules in Midland
Texas rules heatmap·Compare Midland to another location·View the Texas sign regulations overview
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