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Newport News, VA Sign Regulations: Digital Billboards (2026)

Some Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Max signs per site
One (1)
Max height
10 feet
Max area
32 sq ft per face
Static hold time
5 seconds minimum
Historic districts
Not permitted

Summary

Newport News allows one freestanding electronic display sign per commercial or industrial site, capped at 32 square feet and 10 feet tall, with each image held static at least 5 seconds and no flashing or scrolling.

Electronic display signs shall be permitted as free standing signs... By right in conjunction with commercial and/or industrial uses... No more than one (1) such sign shall be permitted on any developed site; The entire sign structure... shall not exceed ten (10) feet in height; The area encompassing an electronic display sign shall not exceed thirty-two (32) square feet per sign face. All electronic displays shall remain static for a period of at least five (5) seconds... Flashing, scrolling, blinking or any other type of intermittent illumination of elements of the display shall be prohibited.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 81).

Full Breakdown

Section 33.01-6.1 permits electronic display signs as freestanding signs by right for commercial and industrial uses (multi-family and residential-district community facilities need a conditional use permit instead). Only one such sign is allowed per developed site, capped at 10 feet in structure height and 32 square feet per sign face. Displays must hold each image static for at least 5 seconds with instantaneous re-pixelization; flashing, scrolling, blinking, and attached audio speakers are all prohibited, and power lines to the sign must run underground.

Violations & Fines

Erecting more than one electronic sign per site, exceeding the height or area caps, or running flashing, scrolling, or audio-equipped displays violates § 33.01-6.1 and is enforceable by the zoning administrator under the chapter's maintenance and removal authority in § 33.01-12.

Frequently Asked Questions

Can a gas station install a digital price sign in Newport News?
Yes, by right for commercial uses, but it's capped at 32 square feet and 10 feet tall, and each price must hold static for at least 5 seconds with no flashing or scrolling.
Are digital billboards allowed in Newport News's historic districts?
No. Section 33.01-6.1(c) bars electronic display signs from any historic district regardless of use.

Sources & Official References

Other rules in Newport News

All Newport News rules

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