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Omaha, NE Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified August 2026

Key Facts

Allowed zones
GC, DS, CH, GI, HI districts only
Daytime brightness cap
5,200 nits maximum
Night brightness cap
500 nits maximum
Sign spacing
5,000 feet apart minimum
Takedown ratio
3-5 old signs removed per new

Summary

Omaha permits digital billboards only in GC, DS, CH, GI and HI zones, caps brightness at 5,200 nits by day and 500 nits at night, and requires taking down several existing billboards for each new digital one installed.

The maximum brightness of the sign shall not exceed a luminance of 5,200 NITS (candelas per square meter) during daylight hours, or 0.3 foot-candles over ambient lighting, whichever is less. The maximum brightness of the sign shall not exceed a luminance of 500 NITS during the period from dusk to dawn, or 0.3 foot-candles over ambient lighting, whichever is less.

Full Breakdown

Omaha's zoning code (Ch. 55, Div. 2) allows electronic off-premises advertising signs -- digital or LED billboards -- only in GC, DS, CH, GI and HI districts. New digital billboards must be spaced at least 5,000 feet apart, set back 150 to 250 feet from residential districts depending on brightness, and kept 400 feet from parks, gateways and historic districts. Each new digital face requires taking down three to five existing billboard faces first, depending on the zoning category. The planning department charges a $1,500 initial permit fee plus a $500 annual renewal, and images must hold static for at least ten seconds with no scrolling or animation.

Violations & Fines

Violating operators get 30 days' written notice to cure; if uncured, the city revokes the sign permit and orders the billboard removed.

Frequently Asked Questions

Can a digital billboard go up anywhere in Omaha?
No. Electronic off-premises signs are permitted only in GC, DS, CH, GI and HI zoning districts under § 55-852, and must meet the division's spacing and setback rules.
How bright can an Omaha digital billboard be?
Up to 5,200 nits in daylight and 500 nits from dusk to dawn, with an automatic dimmer required to step brightness down at night per § 55-854(a).
Do old billboards have to come down for new digital ones?
Yes. Erecting one digital billboard requires removing three to five existing billboard faces first, depending on the zoning category, per § 55-855.

Sources & Official References

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