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Portsmouth, VA Sign Regulations: Digital Billboards (2026)

Significant Restrictions
Compiled from the official code textEditor Martyn O'NeillLast verified September 2026

Key Facts

Daytime luminance cap
1,500 nits
Nighttime luminance cap
150 nits
Minimum static display time
8 seconds
Barred use
Household Living/Group Living properties

Summary

Portsmouth caps automatic changeable copy and LED signs at 1,500 nits during daylight and 150 nits at all other times, and bars digital displays from residential Household Living or Group Living properties entirely.

(c)The luminance of a sign shall not exceed 1,500 nits during daylight hours and 150 nits at all other times. Signs incorporating displays that use light emitting diodes (LEDs), charge coupling devices (CCDs), plasma, or functionally equivalent technologies shall be equipped with automatic dimming technology and certified by the manufacturer or a qualified professional to be compliant with the maximum luminance standards...(6)Automatic Changeable Copy...(b)Signs incorporating automatic changeable copy are permitted in any zoning district, but are not permitted on any property containing a use listed under the Household Living or Group Living subcategories...(c)(i)The display or copy shall remain static prior to each change for a period of not less than eight seconds.

View official code

Official source re-checked September 7, 2026: no newer edition of the code had been published (publisher’s edition: Code of Ordinances: Supplement 65).

Full Breakdown

Sec. 2-307(I)(5)(c) sets the luminance ceiling for any illuminated sign: no sign may exceed 1,500 nits during daylight hours or 150 nits at all other times, and any sign using LEDs, charge coupling devices, plasma, or similar technology must carry automatic dimming technology certified by the manufacturer or a qualified professional as compliant with that cap. Sec. 2-307(I)(6) separately governs automatic changeable copy, defined as the capacity to electronically change displayed words, symbols, or images by remote or automatic means. 2-216. 25 seconds if digital or 2 seconds if mechanical, changes cannot use animation, scrolling, or simulated movement, and the device must default to a static display if it malfunctions.

New off-premises signs and outdoor advertising signs, including any conversion to an LED electronic display or automatic changeable copy, require a Use Permit from City Council under Sec. 2-307(H)(2), and off-premises/outdoor advertising signs (attached and freestanding) are permitted only in the IL and IN industrial districts, capped at 672 square feet and 50 feet in height under Sec. 2-307(J)(3)(e).

Violations & Fines

A digital sign exceeding the 1,500/150-nit luminance caps, changing copy faster than the 8-second static/0.25-second transition standard, or installed on a Household Living or Group Living property is a Sign Ordinance violation; installing or converting an off-premises digital display without the required Use Permit is grounds for the Zoning Administrator to deny the permit or order the display removed.

Frequently Asked Questions

How bright can a digital sign be in Portsmouth?
Sec. 40.2-307(I)(5)(c) caps luminance at 1,500 nits during daylight hours and 150 nits at all other times, and LED or plasma displays must have manufacturer-certified automatic dimming to stay under those levels.
How often can an electronic sign change its display in Portsmouth?
Sec. 40.2-307(I)(6)(c) requires each display to remain static for at least 8 seconds before changing, with the change itself completed within 0.25 seconds for digital displays or 2 seconds for mechanical ones, and no animation or scrolling effects.
Are digital billboards allowed near Portsmouth homes?
No. Sec. 40.2-307(I)(6)(b) permits automatic changeable copy signs in any zoning district except on properties containing a Household Living or Group Living use listed in Table 40.2-216.

Sources & Official References

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